What you say and do in your business matters. Whether spoken or in print each word sets the tone. Speak with clarity ​& confidence and customers believe you're worth the investment.

It's not enough to say it, you have to believe and trust that what you deliver is valuable.  ​​Value yourself and so will your customers. 

Align your actions with your values, goals and your customers' needs. Develop your formula for ​pricing and let it guide what you charge for your unique genius and gifts.


One customer said...  "I booked it because I needed it.  I dreaded it.  (Janene) showed me pricing can be fun and how important it is to my business." 

Are you confidently communicating the value you deliver and charging your worth? Sometimes there's a voice of self-doubt that clouds our ability to know & charge what we are worth.
What's yours been telling you?

Knowing what and how TO CHARGE YOUR WORTH can help you feel more confident. As can, understanding that little voice.

I can help you...

​I can help you...

Get to the root of what's really stopping you.
Build the right pricing strategy for your business.
Communicate & charge what you're worth with confidence and savvy.

Get to the root of what's really stopping you.

Build the right pricing strategy for your business.

Communicate & charge what you're worth with confidence and savvy.


​​​​Hi, I'm Janene
the Pricing Lady

A former corporate pricing executive who wants to see you succeed. Together we can create your formula for success. Knowing what and how to charge customers is related to your...

  • ​Relationship with money
  • Ability to identify & communicate value.
  • Confidence selling your unique gifts and genius.

watch intro video on

see how you can

Janene Purple Top smiling

Hi, I'm Janene the Pricing Lady

A former corporate pricing executive who wants to see you succeed. Together we can create your formula for success. Knowing what and how to charge customers is related to your...

Relationship with money

Ability to identify & communicate value.

Confidence selling your unique gifts and genius.

watch intro video on

see how you can


Latest Blogs

The Gambler and the Art of Pricing
​There are many aspects of pricing that are important to a business' success. Knowing when and how to adjust prices[...]
All About Pricing with Janene, The Pricing Lady
​​During the Women in Business Podcast Olga Quesada from ​the PWG-Basel (Professional Women's Group) ​learns all about pricing with Janene,[...]
Think About Your Prices Early On
​I recently wrote an article for the Institut für Jungunternehmen (Institute for Young Businesses a Swiss organization) where I commented[...]
A Little Girl and a Caterpillar – Life’s Lessons & Mindful Insights
​A typical day, I was in a rush. I had just 20 minutes to get home, grab what I needed[...]

12-Point Checklist ​What to do when your customer says..."That's Too Expensive!"

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