What You'll Learn in This Introductory Webinar


​​What is Pricing

​​If you don't really understand what we're talking about it's harder to do. Find out what it really is. Learn ​3 ​ pricing myths that ​keep you from feeling confident about your prices.

​Why It's Important

Know the 5 ​reasons ​why it's important that you not only have the right prices but can communicate and manage them well over time.

​​​pricing Success

​​Learn about the 5 STEPS TO PRICING SUCCESS. Understand the building blocks of setting and getting the right prices, so you can start closing better deals.

Join this ​complimentary,​ LIVE introductory webinar.


 The 5 Steps to Pricing Success


​The 5 steps to pricing success...

...will help you understand what you need as a foundation for pricing, how to go about doing pricing and how to maintain your prices well into the future. It's a complete approach that will help you integrate pricing into your business decision making, so you can set the right prices and close more deals with confidence.

5 Steps to Pricing Success Infographic

The 5 steps to pricing success...

...will help you understand what you need as a foundation for pricing, how to go about doing pricing and how to maintain your prices well into the future. It's a complete approach that will help you integrate pricing into your business decision making, so you can set the right prices and close more deals with confidence.

5 Steps to Pricing Success Infographic

What ​Others ​Say ​About ​Working ​With Janene

Having the support to get pricing done right was exactly what I needed. There's more to pricing than I realized. ​You can benefit from working with Janene.


​Lydia Zimmer

​Founder, Literaturecho

I needed help creating and validating what to include in new service packages; also in understanding the “dos and don'ts” of price formation. She’s kind, a professional and follows up until the customer has the help they need.


​​Juan Lo Bello

​Educator, Wine Curator & Pedaling Genius

What a “Eureka moment.” ​I felt safe talking to her. She’s totally on your side. I now feel relieved and have peace of mind. ​100% ROI.


​Gunnel Breggen

​Life and Career Coach

Join this ​complimentary,​ LIVE introductory webinar.


 The 5 Steps to Pricing Success

I'm Janene, I'll be your guide.

I am Europe’s most trusted pricing expert for small businesses. I'm a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. Businesses hire me in order to learn the strategies and actionable steps to set, get and manage pricing with more confidence - so they can charge the right price and close more deals.


​Watch out…my passion for pricing is contagious.

​Join me for the next webinar!

I'm Janene, I'll be your guide.

I am Europe’s most trusted pricing expert for small businesses. I'm a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. Businesses hire me in order to learn the strategies and actionable steps to set, get and manage pricing with more confidence - so they can charge the right price and close more deals.


​Watch out…my passion for pricing is contagious.

           ​Join me for the next webinar!

Janene the Pricing Lady

I'm Janene, I'll be your guide.

I am Europe’s most trusted pricing expert for small businesses. I'm a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. Businesses hire me in order to learn the strategies and actionable steps to set, get and manage pricing with more confidence - so they can charge the right price and close more deals.


Watch out…my passion for pricing is contagious.

© ​2019 Janene Liston Coaching & Consulting