Build a profitable business. One you Love.

I'm Janene the Pricing Lady.

I'm committed to helping you shine.

You're a small business owner with a passion for your craft.

You dream of serving, of helping your customers​ - using your unique genius and ​talents ​to earn a living and create a life you love. I can help.

You also wonder... who's Janene the Pricing Lady?


​​"Working with Janene opens doors for people who want to improve. It's not just Janene, not just a course or coaching -  you get so much more."

Fanna Kong

​Fanna Kong

Founder, CEO, Sino-Swiss Business Center

Hi, I'm Janene.

​I'm ​the Pricing lady​, committed to helping you ​build a profitable business you love.

I'm authentic, creative, strategic, and passionate about pricing. ​I believe ​in keeping it simple. I ​love a good challenge! I don't like reinventing the wheel. I ​enjoy ​finding simplicity ​in complexity. ​Most of all I care about you.  

I believe in you ​and your ability to shine.

What does that mean for you?​ I know how to help you master pricing in your business. How to speak with your customers through your pricing and about your prices.

I can help you shift from worrying about "if this is the right number?" to feeling confident that you're using pricing most effectively in your business to achieve your goals. 

I'm a Learner. ​Exploring new topics​ and ideas is one of my passions. I'm an ​Ideas person and enjoy the creativity of finding new ways to empower people and help them solve their challenges. 

I believe in the Individual - I see you. I see your talents ​& gifts and approach my work in the context of your values and your business. I also believe that "two heads" are often better than one.

I'm here to listen​ to what you need. ​I'm here to share my expertise & know how to help you get to where you ​want to go.

You'll also find (like many ​people do) my passion for pricing contagious. Careful when we work might ​just have a fun along the way.

​It's been a windy path, but I wouldn't change ​a thing.

​I began my career as an engineer. Designing buildings and spending my time on construction sites I learned about planning, problem solving and the difference between theory and reality ​(a funny story for another day)​​​. ​I loved many things about it, but it wasn't my passion. I needed something more.

​Next stop marketing and product management. ​It was here I developed my skills as a marketeer and ​discovered my keen eye for improving how things were done. ​However, I'm fiercely independent​. ​While I don't like reinventing the wheel I'm also not one to take the same path as others. ​I like doing things differently​. My passion wouldn't ​be found in doing what everyone else does, but in being able to contribute in a unique way. ​Marketing wasn't my passion either.

Then I stumbled, ​into pricing. Literally a company hired me into a lead pricing position; together we discovered and built what that meant for us. I was in my element - learning and creating. It felt expansive​. I was growing​ and creating value for the organization in new and exciting ways. It was so much fun! I earned my pricing certification. I discovered my passion.

I was curious about my new found passion. It was something not many people specialize in. ​Was ​the knowledge transferable to other industries? Pricing ​is so powerful. I even ​dared to wonder​, could I start my own business​? ​When the opportunity came I switched industries to something ​totally different, to answer some of these questions.

​In 2014 things took an unexpected turn. While doing what I love and after working for nearly 20 years I was burnt out by the environment. I left the corporate world and through the recovery process, returned to the dream of starting my own business. I'd talked about it for years but never actually pursued it in ​a concrete way...UNTIL NOW.

​Becoming an entrepreneur, my mission.

​GOING OUT ON MY OWN. It's scary. It's also exhilarating!  During my burnout recovery I had a vision for my life that involved creating a new work environment. One healthier for myself and one in which I could ​help many rather than one.

During the transition from corporate to burnout to entrepreneur I discovered mindfulness - my saving grace.  It has helped me in ways I couldn't imagine and it's useful as I navigate the ups and downs of my own entrepreneurial adventure. It's as much a part of me as the rest.

Now I've put it all my experience together to help you in your journey.

My mission is this:

To help you know what & how to charge your customers, so YOU CAN BUILD THAT PROFITABLE BUSINESS you love.

I want you to understand the power of pricing. To feel the buzz of empowerment ​that comes along when we realize we've got a great tool that we know how to use.

Dare to dream.

Feel inspired.

Be courageous.

Live (and work) in harmony.

​I only work with clients ​who:

  • ​I believe I can help in a concrete way. ​
  • ​I will enjoy working with and who will enjoy working with me. ​
  • ​Are willing and committed to do ​what's needed to create positive change​.

​That client could be you.

​​A few more tidbits...


​My capacity to learn new things is a core strength. I'm naturally curious and enjoy ​discovering how things work or why something is the way it is. I can take a complex or technical topic, make it simple​. In ​university I helped run some programs to teach children about math, science and engineering. It was some of the most fun I ever had. I enjoy sharing knowledge with others. 

Learning is fun

​Yep! There's a certification for that while there aren't a lot of us out there, it's a growing speciality. In 2008, I earned ​my CPP from the Professional Pricing Society. I've also been a regular speaker at PPS and other professional pricing & marketing conferences and events over the years.

CPP grads Fall 2008

Photo courtesy of the Professional Pricing Society


​In 2001, I was offered a job in Switzerland.  After some deliberation (a long story for another time) I said, "Yes!" I just couldn't pass up the life experience. So I packed and left on a 2 year contract, 17+ years later I'm still here. I'm also Swiss now. If German is your mother tongue then I can also provide coaching "auf Deutsch".


​​I love public speaking, it's thrilling connecting with a crowd, but ​I didn't always feel that way. Long ago I had a bad experience that left me shying away from speaking. ​In 2005 I joined Toastmasters. I went from knees shaking and voice quivering when I delivered my ice breaker to European champion in 2012.  ​​I speak regularly on many different topics, including pricing. Find out more here.​​​


I like to think strategically, make a plan and take action. I think this comes in part from my love of board games, card games and puzzles. Or maybe I like the games because of that. Anyhow, who would of thought my "geeky" interests would be so helpful. Make a concept a game or a song and I'll never forget it. Most of all I enjoy it because it's a time to switch off from other things and play!

let's pla


​Just a few years ago, if someone had told my I'd meditate daily, I'd have said "​that's crazy"!  But I do, every day. I'm a graduate of ENGAGE - a mindfulness-based leadership program from SIYLI​​​. ​I occasionally run mindfulness programs, ​I speak about my mindfulness journey and ​enjoy sharing it with others. Thanks to my pod for being there!​

​Just a few years ago, if someone had told my I'd meditate daily, I'd have said "​that's crazy"!  But I do. I was a graduate of ENGAGE - a mindfulness-based leadership program from SIYLI​​(Search Inside Yourself Leadership Institute). I host a Basel based FB group on mindfulness. I'm also a guest speaker on mindfulness and occainsionally host local mindfulness events and workshops​​.​