Pricing When Your Offer Isn’t the “Magic Pill”
Episode 74 | Live with the Pricing Lady (Thursdays 18.30 Central European Time) Pricing your offer is a challenge under “normal” circumstances but what if you offer isn’t like the “magic pills” everyone else is offering? It’s not that it’s not valuable it just doesn’t have that “sexiness” that others offer. Should it? What does it […]
Read More5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits
Episode 73 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) Dirty, disgusting discounting habits. Have you ever granted a discount because it was easy, you felt ashamed of your prices, guilty to charge that much, anxious or afraid to ask for it, too lazy to stand up for your value, to be “fair” […]
Read MoreTime is Just the Wrapper Your Service Comes In
Episode 53 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) Time-based pricing: yeah or nay? One of the things that holds many service providers back in their pricing is the idea that the value of their services is directly proportional to the time it takes you to deliver the service. Here’s what I say…”Time […]
Read MoreFace Your Pricing Fears and Transform Your Business
Episode 72 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) It’s time to face your pricing fears. When it’s your own business, pricing and fear often show up as a dynamic duo…and not in a good way. It’s a major reason why many young businesses struggle so much to get to a sustainably […]
Read MoreHow to Keep the Price-Value Scale in Balance
Episode 55 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) The price-value scale and what it means to pricing in your business. When it comes to customers asking for discounts the urge to simply say yes can be hard to resist. Let’s face it’s an easy thing to do. And (what feels like) […]
Read MoreThe Amazing Effect of Purpose & Impact on Pricing in Your Small Biz
Episode 71 | Live with the Pricing Lady (Thursdays) How does purpose and impact affect pricing? Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that. What about the influence of a company’s purpose or their […]
Read MoreIt Took Me a Long Time to Realize the Value I Delivered
Episode 56 | Live with the Pricing Lady (Thursdays 15:00 Central European Time) “It took me a long time to realize the value I delivered.” Reality is if you don’t value what you deliver your customers, chances are no one else will either. Too often business owners don’t really believe in what they deliver. On the […]
Read MoreHow to Use the Self-assessment Pricing Scorecard to Build a Better Business
Episode 70 | Live with the Pricing Lady (Thursdays 15.00 CET) Let’s get you pricing and building a better business. This week I released my newest tool the self-assessment Pricing Scorecard. I’ve had a Scorecard for a while now. Many of you have used it and shared your learnings and insights with me. The new one is […]
Read MoreThe Pricing Lady on the Off My Duff Podcast
The Pricing Lady | Off My Duff Podcast Talking pricing with Duff Gardner host of Off My Duff Podcast. It was such a pleasure to be on the show with Duff. He and I met earlier this year at the New Media Summit (thanks to host Steve Olsher). Afterwards he reached out and asked me […]
Read More3 Reasons Competing on Price Alone is Risky for Your Small Business
Episode 69 | Live with the Pricing Lady (Thursdays 15.00 CET) Competing on price alone is for most business not the way to go. In fact is very risky. There’s a huge temptation in small businesses to try to compete on price. Especially when it’s a new business you’ll find it’s often the “go to” strategy. […]
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