Reason #10: Lack of Confidence
Pricing when done well, helps your business run more smoothly. However, setting the right pricing in a poor way makes your life difficult. One of the top 10 reasons small business owners struggle with pricing is they lack confidence in their prices. Why is that? What can you do about it? In this episode, we look […]
Read MoreReason #9: Core Beliefs Are Getting in Your Way
Have you ever felt something is holding you back from setting prices or even selling things. Even though you may have the skills, the strategy and the know-how, you’re still struggling all the time. There is something getting in your way…Core Beliefs. They’re tricky because most of the time they’re blocking you without you even […]
Read MoreReason #8: You Are Unprepared for Pricing Discussions
Pricing discussions can make or break a deal. The best way to get good at them is to practice. The more often you have pricing discussions, the easier it is to stay engaged in a constructive way. Don’t be afraid of them. Do take steps to handle them with more tact and grace. Watch this video […]
Read MoreReason #7: You’re Not Communicating Value Properly
I’ve said it before and I’ll say it again, pricing is only relevant in the context of value. As the person selling, the better you communicate value, the more you’ll connect with the target audience. And the more they’ll understand the value of what you or your products deliver. In this short video we take a […]
Read MoreReason #6: Why You Struggle with Pricing : It Feels Icky
Do you ever find yourself avoiding or procrastinating doing your pricing? Ever hear yourself say, “Ick!” For some people pricing is very uncomfortable. Believe me, you’re not alone if that’s how you feel. In this short video we look at the two main reasons why pricing might feel icky. How do you know if this […]
Read MoreReason #5: You Think Setting a Price Is Enough
Do you think that pricing is just about finding a number and that’s it. Setting a price is not enough. Pricing isn’t a one time thing you do and then let it be. There’s much more to it than that. This is what we’ll explore in this video when we look at reason number 5, why […]
Read MoreReason #4: Pricing Is All About the Math …NOT!
”I can’t do pricing, I’m not good at math.” This is something I hear often from people about why they avoid doing pricing in their business. Avoidance isn’t a good strategy, you might even argue it’s not a strategy at all. Your ability with math and numbers isn’t an issue when it comes to pricing. In […]
Read MoreI Don’t Know How to Set My Prices
”I don’t know how to set my prices.” This thought (true or false) is what business owners often struggle with the most. Sometimes they don’t even realize it. In fact if you struggle when you’re asked what you charge, there’s a high chance that you don’t really know how to do it. Why do I […]
Read MoreSchool for Startups Radio Interview
Do you know how to charge your service clients? Do you understand and can you clearly communicate the value of what you deliver? These are two of the topics I dug into when I was on School for Startups Radio with Jim Beach (start audio 34 min, 48 sec). Jim and I met at the […]
Read MoreMindset & Money
One of the very interesting things about owning your own business is how your story, the personal journey you’ve taken to get where you are, has an impact on your relationship with money. That story, your journey influences how you get money, what you do with it, how it affects you and how you relate […]
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