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Category Archives for "01 Charge Your Worth"

Why Setting a Price Is Not Enough

It's not enough to just set prices

​It’s not enough to just set a price. Pricing isn’t a one time thing you do and then let it be. There’s more to it than that. This is what we’ll explore in ​this ​video when we look at reason number 5, why you might be struggling with pricing. ​Setting a Price Isn’t Enough​At times over […]

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Pricing Is All About the Math …NOT!

Struggle #4: You Think It's All About the Math

​”I can’t do pricing, I’m not good at math.” This is something I hear often from people about why they avoid doing pricing in their business. Avoidance isn’t a good strategy, you might even argue it’s not a strategy at all. Your ability with math and numbers isn’t an issue when it comes to pricing. In […]

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I Don’t Know How to Set My Prices

I-Dont-Know-How-to-Set-My-Prices

​”I don’t know how to set my prices.” ​This thought (true or false) is what ​business owners often struggle with the most. Sometimes they don’t even realize it. In fact if you struggle when you’re asked what you charge, there’s a high chance that you don’t really know how to do it. Why do I […]

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Mindset & Money

Mindset and Money_ Discovering Courage Podcast

​One of the very interesting things about owning your own business is how your story, the personal journey you’ve taken to get where you are, has an impact on your relationship with money.  ​​That story, your journey influences how you get ​money, what you do with it, how it affects you and how you relate to […]

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Top 10 Reasons You Struggle with Pricing

Top 10 Reasons You Struggle with Pricing

​Why do you struggle with pricing? ​​Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why ​it feels so difficult to set prices is important. Understanding ​how to charge your customers confidently ​will set you free. In this video I cover the ​Top 10 ​Reasons ​You ​Struggle […]

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Let Pricing Supercharge Your Brand

Branding the Experience Podcast Interview

​Pricing is everywhere. One of the things I love about pricing, is that it ​​touches nearly every function ​in a company. ​It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in ​alignment with your brand. ​Everywhere you go​ (if you pay attention) you’ll […]

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Scary Moment of Truth: What’re Customers Really Willing to Pay?

Understanding Customer WIllinginess To Pay

play ​Solid execution of value pricing ​requires an ​understanding of customer willingness-to-pay (WTP). ​To ​effectively implement the best prices​, let’s spend a little time ​digging into the ​willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively.​Define customer willingness-to-pay ​​Customer WTP is the maximum amount of money a […]

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