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Category Archives for "01 Charge Your Worth"

Mindset & Money

Mindset and Money_ Discovering Courage Podcast

​One of the very interesting things about owning your own business is how your story, the personal journey you’ve taken to get where you are, has an impact on your relationship with money.  ​​That story, your journey influences how you get ​money, what you do with it, how it affects you and how you relate to […]

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Top 10 Reasons You Struggle with Pricing

Top 10 Reasons You Struggle with Pricing

​Why do you struggle with pricing? ​​Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why ​it feels so difficult to set prices is important. Understanding ​how to charge your customers confidently ​will set you free. In this video I cover the ​Top 10 ​Reasons ​You ​Struggle […]

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Let Pricing Supercharge Your Brand

Branding the Experience Podcast Interview

​Pricing is everywhere. One of the things I love about pricing, is that it ​​touches nearly every function ​in a company. ​It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in ​alignment with your brand. ​Everywhere you go​ (if you pay attention) you’ll […]

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Scary Moment of Truth: What’re Customers Really Willing to Pay?

Understanding Customer WIllinginess To Pay

play ​Solid execution of value pricing ​requires an ​understanding of customer willingness-to-pay (WTP). ​To ​effectively implement the best prices​, let’s spend a little time ​digging into the ​willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively.​Define customer willingness-to-pay ​​Customer WTP is the maximum amount of money a […]

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2 Ways to Keep Pricing Simple

Are you overwhelmed by pricing? You're not alone.

play Don’t worry if you feel overwhelmed by pricing in your business, many entrepreneurs feel ​the same way. Money topics are often riddled with core beliefs and ​​​​​emotions that don’t really help us. Pricing can bring out our insecurities around worth and value. ​However you know from last time that it’s important. You know profit […]

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Why Profit Equals Growth Not Greed

Why Profit Equals Growth Not Greed

Many entrepreneurs have the mindset that if they speak or think about money or profit in their business it makes them greedy. Nothing could be farther from the truth. Find out more about why profit equals growth in this video.​You’re Not Greedy​​In this blog you’ll understand why thinking about money and profit in your business […]

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