Find the Right Prices Easier With a Single Customer Group
Episode 64 | Live with the Pricing Lady (Thursdays 15.00 CET) How can you make finding the right prices easier? By starting with a single target customer group. Many entrepreneurs are afraid to choose a single target customer group. They fear by doing so they won’t sell to anyone else. The opposite is true. By being too general […]
Read MoreAdd 10k or More to Your Bottom Line Every Year
Episode 63 | Live with the Pricing Lady (Thursdays 15.00 CET) Managing your bottom line from all aspects is important in your small business. In this episode, we focused on a different aspect of profit optimization – cost management. Yes, I’m always saying focus on price and value. That’s true most businesses don’t focus on them […]
Read MorePour on the Value to Boost Profits
Episode 62 | Live with the Pricing Lady (Thursdays 15.00 CET) Small businesses spend way too much time and energy trying to lower prices and not nearly enough finding ways to get better prices. Even when they know their prices should be higher they’re often afraid of raising them and instead do nothing. There’s nothing to […]
Read MoreI Can’t Charge that I Feel Like an Imposter!
Episode 61 | Live with the Pricing Lady (Thursdays 15.00 CET) Do you feel like an imposter when it comes to charging customers for the value you bring? Pricing often brings out a lot of internal conflict around money, success and worthiness. More often than not people feel like they’ll be judged as an imposter if […]
Read MoreWords Matter in Pricing
Episode 60| Live with the Pricing Lady (Thursdays 15.00 CET) Words truly matter in pricing. Most of the time when it comes their prices people are focused on THE NUMBER. Yes, the number is important. However in my over 20 years of pricing experience, words matter too. Wait that’s not quite right…they matter enormously. (see episode […]
Read MorePrice Setting IS a Thought Process
Episode 59 | Live with the Pricing Lady (Thursdays 15.00 CET)Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a formula to make the calculation. Price setting isn’t as simple as that. Companies that treat it as a […]
Read MorePricing Fitness for Your Biz in 2021
Episode 58 | Live with the Pricing Lady (Thursdays 15.00 CET)Pricing fitness is going to be what makes the difference for many business in 2021, if you decide to take it on. Like any challenge that means there’s work to be done. Time spent on improving pricing in you business will bring improvements in profit. […]
Read MoreHow Do I Know When to Change my Prices?
Episode 57 | Live with the Pricing Lady (Thursdays 15.00 CET)Many clients ask me the question “How do I know when to change my prices?” I realize that they are asking mostly because they are afraid to do it. Often they know it’s time but the fear of losing even one customer is so horrible […]
Read MoreReason #10: Lack of Confidence
Pricing when done well, helps your business run more smoothly. However, setting the right pricing in a poor way makes your life difficult. One of the top 10 reasons small business owners struggle with pricing is they lack confidence in their prices. Why is that? What can you do about it? In this episode, we look […]
Read MoreReason #9: Core Beliefs Are Getting in Your Way
Have you ever felt something is holding you back from setting prices or even selling things. Even though you may have the skills, the strategy and the know-how, you’re still struggling all the time. There is something getting in your way…Core Beliefs. They’re tricky because most of the time they’re blocking you without you even […]
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