School for Startups Radio Interview
Do you know how to charge your service clients? Do you understand and can you clearly communicate the value of what you deliver? These are two of the topics I dug into when I was on School for Startups Radio with Jim Beach (start audio 34 min, 48 sec). Jim and I met at the Fall New Media […]
Read MoreMindset & Money
One of the very interesting things about owning your own business is how your story, the personal journey you’ve taken to get where you are, has an impact on your relationship with money. That story, your journey influences how you get money, what you do with it, how it affects you and how you relate to […]
Read MorePricing A Struggle? Stop Trying to Sell Everything to Everyone
Getting pricing right feels difficult at times. Repeatedly, we aren’t clear enough on who we’re selling to and what we’re selling. We get stuck in a vicious cycle of trying to sell everything to everyone. This video is the first in a follow up series from the last blog: the Top 10 Reasons Businesses Struggle […]
Read MoreTop 10 Reasons You Struggle with Pricing
Why do you struggle with pricing? Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why it feels so difficult to set prices is important. Understanding how to charge your customers confidently will set you free. In this video I cover the Top 10 Reasons You Struggle […]
Read MoreLet Pricing Supercharge Your Brand
Pricing is everywhere. One of the things I love about pricing, is that it touches nearly every function in a company. It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in alignment with your brand. Everywhere you go (if you pay attention) you’ll […]
Read MoreScary Moment of Truth: What’re Customers Really Willing to Pay?
play Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively.Define customer willingness-to-pay Customer WTP is the maximum amount of money a […]
Read MoreJanene on the English Radio Show
Live on Radio X, it’s Janene the Pricing Lady. Listen to my interview on the English Radio show. I must admit that was the first time I was on the radio. It felt kind of cool. In this short interview, we discussed a bit about pricing and how I work with clients. Scroll down to the […]
Read MoreTalking Prices with Justin from the Fulfillment Factor
I’ve been talking prices once again. No shock there. I sat down last month with Justin Damian Furness on the Fulfillment Factor to have a chat about pricing. Justin uses this platform to support startups by sharing personal journeys, relevant topics, helping them get exposure and much more. So grab yourself a cup of your […]
Read More2 Ways to Keep Pricing Simple
play Don’t worry if you feel overwhelmed by pricing in your business, many entrepreneurs feel the same way. Money topics are often riddled with core beliefs and emotions that don’t really help us. Pricing can bring out our insecurities around worth and value. However you know from last time that it’s important. You know profit […]
Read MoreWhy Profit Equals Growth Not Greed
Many entrepreneurs have the mindset that if they speak or think about money or profit in their business it makes them greedy. Nothing could be farther from the truth. Find out more about why profit equals growth in this video.You’re Not GreedyIn this blog you’ll understand why thinking about money and profit in your business […]
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