Category Archives for "01 Charge Your Worth"

Top 10 Reasons You Struggle with Pricing

Top 10 Reasons You Struggle with Pricing

​Why do you struggle with pricing? ​​Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why ​it feels so difficult to set prices is important. Understanding ​how to charge your customers confidently ​will set you free. In this video I cover the ​Top 10 ​Reasons ​You ​Struggle […]

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Let Pricing Supercharge Your Brand

​Pricing is everywhere. One of the things I love about pricing, is that it ​​touches nearly every function ​in a company. ​It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in ​alignment with your brand. ​Everywhere you go​ (if you pay attention) you’ll […]

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Scary Moment of Truth: What’re Customers Really Willing to Pay?

Understanding Customer WIllinginess To Pay

play ​Solid execution of value pricing ​requires an ​understanding of customer willingness-to-pay (WTP). ​To ​effectively implement the best prices​, let’s spend a little time ​digging into the ​willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively.​Define customer willingness-to-pay ​​Customer WTP is the maximum amount of money a […]

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Janene on the English Radio Show

The Pricing Lady on Radio X

​Live on Radio X, it’s Janene the Pricing Lady. Listen to my interview on the English Radio show. I must admit that was the first time I was on the radio. It felt kind of cool.  In this short interview, we discussed a bit about pricing and how I work with clients.  ​Scroll down to the […]

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Talking Prices with Justin from the Fulfillment Factor

​I’ve been talking prices once again. No shock there. I ​sat down last month with Justin Damian Furness ​on the Fulfillment Factor to have a chat about pricing. Justin uses this platform to support startups by sharing personal journeys, relevant topics, helping them get exposure ​and much more.   ​ ​So grab yourself a cup of your […]

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2 Ways to Keep Pricing Simple

Are you overwhelmed by pricing? You're not alone.

play Don’t worry if you feel overwhelmed by pricing in your business, many entrepreneurs feel ​the same way. Money topics are often riddled with core beliefs and ​​​​​emotions that don’t really help us. Pricing can bring out our insecurities around worth and value. ​However you know from last time that it’s important. You know profit […]

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Why Profit Equals Growth Not Greed

Why Profit Equals Growth Not Greed

Many entrepreneurs have the mindset that if they speak or think about money or profit in their business it makes them greedy. Nothing could be farther from the truth. Find out more about why profit equals growth in this video.​You’re Not Greedy​​In this blog you’ll understand why thinking about money and profit in your business […]

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Pricing Lessons from The Gambler

The Gambler & The Art of Pricing

​There are many aspects of pricing that are important to a business’ success. Knowing when and how to adjust prices is critical to ​your relationship with customers, the market and your business results – your profit.  ​​Find out more in this video, ​The Gambler and the Art of Pricing.​Pricing Is More Than Just Price Increases​In […]

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An Interview with Janene, The Pricing Lady

Pricing with Janene

​​During the Women in Business Podcast Olga Quesada from ​the PWG-Basel (Professional Women’s Group) ​learns all about pricing with Janene, the Pricing Lady. It was my pleasure to sit down with Olga and chat. Here are a few things we ​covered.The Pricing Lady – where did that come from?​How did you get into pricing as […]

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