Why You Struggle with Pricing Reason #7: Not Communicating Value Properly
I’ve said it before and I’ll say it again, pricing is only relevant in the context of value. As the person selling, the better youcommunicate value, the more you’ll connect with the target audience. And the more they’ll understand the value of what you or your products deliver. In this short video we take a further […]
Read MoreWhy You Struggle with Pricing Reason #6: It Feels Icky
Do you ever find yourself avoiding or procrastinating doing your pricing? Ever hear yourself say, “Ick!” For some people pricing is very uncomfortable. Believe me, you’re not alone if that’s how you feel. In this short video we look at the two main reasons why pricing might feel icky. How do you know if this […]
Read MoreWhy Setting a Price Is Not Enough
It’s not enough to just set a price. Pricing isn’t a one time thing you do and then let it be. There’s more to it than that. This is what we’ll explore in this video when we look at reason number 5, why you might be struggling with pricing. Setting a Price Isn’t EnoughAt times over […]
Read MorePricing Is All About the Math …NOT!
”I can’t do pricing, I’m not good at math.” This is something I hear often from people about why they avoid doing pricing in their business. Avoidance isn’t a good strategy, you might even argue it’s not a strategy at all. Your ability with math and numbers isn’t an issue when it comes to pricing. In […]
Read MoreI Don’t Know How to Set My Prices
”I don’t know how to set my prices.” This thought (true or false) is what business owners often struggle with the most. Sometimes they don’t even realize it. In fact if you struggle when you’re asked what you charge, there’s a high chance that you don’t really know how to do it. Why do I […]
Read MoreSchool for Startups Radio Interview
Do you know how to charge your service clients? Do you understand and can you clearly communicate the value of what you deliver? These are two of the topics I dug into when I was on School for Startups Radio with Jim Beach (start audio 34 min, 48 sec). Jim and I met at the Fall New Media […]
Read MoreMindset & Money
One of the very interesting things about owning your own business is how your story, the personal journey you’ve taken to get where you are, has an impact on your relationship with money. That story, your journey influences how you get money, what you do with it, how it affects you and how you relate to […]
Read MorePricing A Struggle? Stop Trying to Sell Everything to Everyone
Getting pricing right feels difficult at times. Repeatedly, we aren’t clear enough on who we’re selling to and what we’re selling. We get stuck in a vicious cycle of trying to sell everything to everyone. This video is the first in a follow up series from the last blog: the Top 10 Reasons Businesses Struggle […]
Read MoreTop 10 Reasons You Struggle with Pricing
Why do you struggle with pricing? Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why it feels so difficult to set prices is important. Understanding how to charge your customers confidently will set you free. In this video I cover the Top 10 Reasons You Struggle […]
Read MoreLet Pricing Supercharge Your Brand
Pricing is everywhere. One of the things I love about pricing, is that it touches nearly every function in a company. It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in alignment with your brand. Everywhere you go (if you pay attention) you’ll […]
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