Top 10 Reasons You Struggle with Pricing
Why do you struggle with pricing? Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why it feels so difficult to set prices is important. Understanding how to charge your customers confidently will set you free. In this video I cover the Top 10 Reasons You Struggle […]
Read MoreLet Pricing Supercharge Your Brand
Pricing is everywhere. One of the things I love about pricing, is that it touches nearly every function in a company. It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in alignment with your brand. Everywhere you go (if you pay attention) you’ll […]
Read MoreScary Moment of Truth: What’re Customers Really Willing to Pay?
play Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively.Define customer willingness-to-pay Customer WTP is the maximum amount of money a […]
Read MoreTalking Prices with Justin from the Fulfillment Factor
I’ve been talking prices once again. No shock there. I sat down last month with Justin Damian Furness on the Fulfillment Factor to have a chat about pricing. Justin uses this platform to support startups by sharing personal journeys, relevant topics, helping them get exposure and much more. So grab yourself a cup […]
Read More2 Ways to Keep Pricing Simple
play Don’t worry if you feel overwhelmed by pricing in your business, many entrepreneurs feel the same way. Money topics are often riddled with core beliefs and emotions that don’t really help us. Pricing can bring out our insecurities around worth and value. However you know from last time that it’s important. You know profit […]
Read MoreWhy Profit Equals Growth Not Greed
Many entrepreneurs have the mindset that if they speak or think about money or profit in their business it makes them greedy. Nothing could be farther from the truth. Find out more about why profit equals growth in this video.You’re Not GreedyIn this blog you’ll understand why thinking about money and profit in your business […]
Read MorePricing Lessons from The Gambler
There are many aspects of pricing that are important to a business’ success. Knowing when and how to adjust prices is critical to your relationship with customers, the market and your business results – your profit. Find out more in this video, The Gambler and the Art of Pricing.Pricing Is More Than Just Price IncreasesIn […]
Read MoreAn Interview with Janene, The Pricing Lady
During the Women in Business Podcast Olga Quesada from the PWG-Basel (Professional Women’s Group) learns all about pricing with Janene, the Pricing Lady. It was my pleasure to sit down with Olga and chat. Here are a few things we covered.The Pricing Lady – where did that come from?How did you get into pricing as […]
Read MoreThink About Your Prices Early On
I recently wrote an article for the Institut für Jungunternehmen (Institute for Young Businesses a Swiss organization) where I commented on how important it is to consider pricing in the early stages of your business. Too often companies large and small leave pricing until just before a product goes to market. There are however real […]
Read More(VIDEO) Explore Your Options: What to do When Your Customer Says “That’s Too Expensive” Part 3
Know your options. When a customer responds with that’s too expensive, it can send your brain into survival mode. For some that results in getting defensive, for others they feel the urge to run and others even shut down. Even a slight trigger can result in making pricing decisions that aren’t really helpful. From the […]
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