Pricing Lessons from The Gambler
There are many aspects of pricing that are important to a business’ success. Knowing when and how to adjust prices is critical to your relationship with customers, the market and your business results – your profit. Find out more in this video, The Gambler and the Art of Pricing.Pricing Is More Than Just Price IncreasesIn […]
Read MoreAn Interview with Janene, The Pricing Lady
During the Women in Business Podcast Olga Quesada from the PWG-Basel (Professional Women’s Group) learns all about pricing with Janene, the Pricing Lady. It was my pleasure to sit down with Olga and chat. Here are a few things we covered.The Pricing Lady – where did that come from?How did you get into pricing as […]
Read MoreThink About Your Prices Early On
I recently wrote an article for the Institut für Jungunternehmen (Institute for Young Businesses a Swiss organization) where I commented on how important it is to consider pricing in the early stages of your business. Too often companies large and small leave pricing until just before a product goes to market. There are however real […]
Read More(VIDEO) Explore Your Options: What to do When Your Customer Says “That’s Too Expensive” Part 3
Know your options. When a customer responds with that’s too expensive, it can send your brain into survival mode. For some that results in getting defensive, for others they feel the urge to run and others even shut down. Even a slight trigger can result in making pricing decisions that aren’t really helpful. From the […]
Read More(VIDEO) 4 types of quesitons to ask when your customer says “That’s too expensive!”
It’s time to start asking questions, find out more, and get to the bottom of your customer’s hesitation. They did it. After all the you’ve invested, your potential client responded with “That’s too expensive!”. There’s silence now and you can feel that little nudge of panic rising. But you know what to do because you know […]
Read More(VIDEO) 3 things your customer might be saying, when they say “That’s too expensive!”
Knowing what and how to charge your customers isn’t always easy. There are many things that can get in the way, least of all yourself. When you’re challenged by a customer on price, worry and self-doubt can creep in. What do you do when your customer says that’s too expensive: Do you feel a sense of […]
Read MoreMicro-entrepreneurs: Master Your Pricing
Starting a business is no small task. As an entrepreneur you have to create and deliver great products / services. You’re also CEO, CFO, Head of Marketing & Sales, etc… You may not need to be an expert in all areas but you do have to ge the job done. Pricing is one of those […]
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