Category Archives for "01 Charge Your Worth"

Top 10 Reasons You Struggle with Pricing

Top 10 Reasons You Struggle with Pricing

​Why do you struggle with pricing? ​​Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why ​it feels so difficult to set prices is important. Understanding ​how to charge your customers confidently ​will set you free. In this video I cover the ​Top 10 ​Reasons ​You ​Struggle […]

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Scary Moment of Truth: What’re Customers Really Willing to Pay?

Understanding Customer WIllinginess To Pay

play Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively.​Define customer willingness-to-pay ​​Customer WTP is the maximum amount of money a […]

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2 Ways to Keep Pricing Simple

Are you overwhelmed by pricing? You're not alone.

play Don’t worry if you feel overwhelmed by pricing in your business, many entrepreneurs feel ​the same way. Money topics are often riddled with core beliefs and ​​​​​emotions that don’t really help us. Pricing can bring out our insecurities around worth and value. ​However you know from last time that it’s important. You know profit […]

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Why Profit Equals Growth Not Greed

Why Profit Equals Growth Not Greed

Many entrepreneurs have the mindset that if they speak or think about money or profit in their business it makes them greedy. Nothing could be farther from the truth. Find out more about why profit equals growth in this video.​You’re Not Greedy​​In this blog you’ll understand why thinking about money and profit in your business […]

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Pricing Lessons from The Gambler

The Gambler & The Art of Pricing

​There are many aspects of pricing that are important to a business’ success. Knowing when and how to adjust prices is critical to ​your relationship with customers, the market and your business results – your profit.  ​​Find out more in this video, ​The Gambler and the Art of Pricing.​Pricing Is More Than Just Price Increases​In […]

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Think About Your Prices Early On

Price written on a chalkboard, and underlined. Prices early on.

​I recently wrote an article for the Institut für Jungunternehmen (Institute for Young Businesses a Swiss organization) where I commented on how important it is to consider pricing in the early stages of your business. Too often companies large and small leave pricing until ​just before a product goes to market. There are however ​real […]

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