Episode 64 | Live with the Pricing Lady (Thursdays 15.00 CET) How can you make finding the right prices easier? By starting with a single target customer group. Many entrepreneurs are afraid to choose a single target customer group. They fear by doing so they won’t sell to anyone else. The opposite is true. By being too general […]
Read More
Pricing and high ticket strategy and growth, is what I was speaking about recently with Extus Justin on his show. Extus is an expert in strategies and business growth when it comes to high ticket sales, so he wanted to pick my brain about pricing. Here’s what we discussed:How does pricing really work? Big or small […]
Read More
Episode 63 | Live with the Pricing Lady (Thursdays 15.00 CET) Managing your bottom line from all aspects is important in your small business. In this episode, we focused on a different aspect of profit optimization – cost management. Yes, I’m always saying focus on price and value. That’s true most businesses don’t focus on them […]
Read More
How to improve confidence in pricing is a question I get asked all the time. I had the pleasure to sit down with Scott Colenutt on his show Site Visibility to talk about this and more. Scott is a marketing expert so we were able to look at pricing through that lens. If I were to […]
Read More
Episode 62 | Live with the Pricing Lady (Thursdays 15.00 CET) Small businesses spend way too much time and energy trying to lower prices and not nearly enough finding ways to get better prices. Even when they know their prices should be higher they’re often afraid of raising them and instead do nothing. There’s nothing to […]
Read More
Episode 61 | Live with the Pricing Lady (Thursdays 15.00 CET) Do you feel like an imposter when it comes to charging customers for the value you bring? Pricing often brings out a lot of internal conflict around money, success and worthiness. More often than not people feel like they’ll be judged as an imposter if […]
Read More
Episode 60| Live with the Pricing Lady (Thursdays 15.00 CET) Words truly matter in pricing. Most of the time when it comes their prices people are focused on THE NUMBER. Yes, the number is important. However in my over 20 years of pricing experience, words matter too. Wait that’s not quite right…they matter enormously. (see episode […]
Read More
I sat down with Nafisa Mark on her show the Marketing Pod to talk about pricing in the context of how to “price my course”. Her show helps new & established online business owners gain visibility and sell with ease… without the overwhelm. In this episode we spoke more generally about the challenges solopreneurs face when […]
Read More
Episode 59 | Live with the Pricing Lady (Thursdays 15.00 CET)Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a formula to make the calculation. Price setting isn’t as simple as that. Companies that treat it as a […]
Read More
Episode 58 | Live with the Pricing Lady (Thursdays 15.00 CET)Pricing fitness is going to be what makes the difference for many business in 2021, if you decide to take it on. Like any challenge that means there’s work to be done. Time spent on improving pricing in you business will bring improvements in profit. […]
Read More