Episode 57 | Live with the Pricing Lady (Thursdays 15.00 CET)Many clients ask me the question “How do I know when to change my prices?” I realize that they are asking mostly because they are afraid to do it. Often they know it’s time but the fear of losing even one customer is so horrible […]
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Pricing when done well, helps your business run more smoothly. However, setting the right pricing in a poor way makes your life difficult. One of the top 10 reasons small business owners struggle with pricing is they lack confidence in their prices. Why is that? What can you do about it? In this episode, we look […]
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Importance of Pricing As a micro business to understand the importance of pricing, you have to understand the value that you bring to your customers about the services/products that you are selling. In other words, figure out who your target audience is? How can you overcome the struggles and challenges that come along with setting […]
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Do you struggle with Pricing Strategy but you don’t know why? Are you confused on how and what to charge your customers? Is this costing you time, money and a lot of energy? Recently I was on the Creative Funding Show interview hosted by Thomas Umstattd Jr. We discuss several situations and looked at the reasons […]
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Have you ever felt something is holding you back from setting prices or even selling things. Even though you may have the skills, the strategy and the know-how, you’re still struggling all the time. There is something getting in your way…Core Beliefs. They’re tricky because most of the time they’re blocking you without you even […]
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Pricing discussions can make or break a deal. The best way to get good at them is to practice. The more often you have pricing discussions, the easier it is to stay engaged in a constructive way. Don’t be afraid of them. Do take steps to handle them with more tact and grace. Watch this video […]
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Sprinting to Success is the podcast show where Esmie Lawrence interviews women in high stress positions to understand how the manage and deal with stress so that it doesn’t over come them. She recently invited me to sit down with her on the show. Listen to Sprinting to Success. Olympic Athlete, Amazing Lady I met […]
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I’ve said it before and I’ll say it again, pricing is only relevant in the context of value. As the person selling, the better you communicate value, the more you’ll connect with the target audience. And the more they’ll understand the value of what you or your products deliver. In this short video we take a […]
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Do you ever find yourself avoiding or procrastinating doing your pricing? Ever hear yourself say, “Ick!” For some people pricing is very uncomfortable. Believe me, you’re not alone if that’s how you feel. In this short video we look at the two main reasons why pricing might feel icky. How do you know if this […]
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Do you think that pricing is just about finding a number and that’s it. Setting a price is not enough. Pricing isn’t a one time thing you do and then let it be. There’s much more to it than that. This is what we’ll explore in this video when we look at reason number 5, why […]
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