Episode 77 | Live with the Pricing Lady Your personal traits impact pricing there’s no doubt. But there’s more to it than meets the eye and you might not even know it’s going on.What’s your relationship with money?How does that impact your decision making?And what does it mean for your business?The way you think and […]
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Episode 76 | Live with the Pricing Lady Raise Profits. That’s an important part of growing your business. To do that you’ve got to understand the things that influence your profits and know how best to leverage them. Your goal isn’t to raise profits just because you can. But as a well to build your business, […]
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The Pricing Lady | Yeukai Business Show Effective pricing strategies can help you build a more sustainable business. Price is often the overlooked “P” in marketing. It also often is lost in the shuffle as businesses try to boost profits via volume and cost. Effectively setting executing and managing your prices is just as important, some […]
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The Pricing Lady | Living Without Fear Living without fear. Is that even possible? Would we want to? Sometimes we think that fear is the problem but it isn’t always. It can lead us inthe right direction. Other times it steers away from something that isn’t right. And yes sometimes it stops up from doing the […]
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Episode 75 | Live with the Pricing Lady Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best. What we learn as consumers is by in large the knowledge that most people posses about pricing. The retail world is different than […]
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Episode 74 | Live with the Pricing Lady Pricing your offer is a challenge under “normal” circumstances but what if you offer isn’t like the “magic pills” everyone else is offering? It’s not that it’s not valuable it just doesn’t have that “sexiness” that others offer. Should it and what does it mean to your pricing? How […]
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Episode 73 | Live with the Pricing Lady Dirty, disgusting discounting habits. Have you ever granted a discount because it was easy, you felt ashamed of your prices, guilty to charge that much, anxious or afraid to ask for it, too lazy to stand up for your value, to be “fair” or to prevent objections? If so, […]
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Episode 53 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) Time-based pricing: yeah or nay? One of the things that holds many service providers back in their pricing is the idea that the value of their services is directly proportional to the time it takes you to deliver the service. Here’s what I say…”Time […]
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Episode 72 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) It’s time to face your pricing fears. When it’s your own business, pricing and fear often show up as a dynamic duo…and not in a good way. It’s a major reason why many young businesses struggle so much to get to a sustainably […]
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Episode 55 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) The price-value scale and what it means to pricing in your business. When it comes to customers asking for discounts the urge to simply say yes can be hard to resist. Let’s face it’s an easy thing to do. And (what feels like) […]
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