Reason #4: Pricing Is All About the Math …NOT!

Reason #4 - Pricing is all abut the math...not

​”I can’t do pricing, I’m not good at math.” This is something I hear often from people about why they avoid doing pricing in their business. Avoidance isn’t a good strategy, you might even argue it’s not a strategy at all. Your ability with math and numbers isn’t an issue when it comes to pricing. In […]

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I Don’t Know How to Set My Prices

I-Dont-Know-How-to-Set-My-Prices

​”I don’t know how to set my prices.” ​This thought (true or false) is what ​business owners often struggle with the most. Sometimes they don’t even realize it. In fact if you struggle when you’re asked what you charge, there’s a high chance that you don’t really know how to do it. Why do I […]

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Mindset & Money

Mindset and Money_ Discovering Courage Podcast

​One of the very interesting things about owning your own business is how your story, the personal journey you’ve taken to get where you are, has an impact on your relationship with money.  ​​That story, your journey influences how you get ​money, what you do with it, how it affects you and how you relate […]

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Top 10 Reasons You Struggle with Pricing

Top 10 Reasons You Struggle with Pricing

​Why do you struggle with pricing? ​​Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why ​it feels so difficult to set prices is important. Understanding ​how to charge your customers confidently ​will set you free. In this video I cover the ​Top 10 ​Reasons ​You ​Struggle […]

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Where to Go to Get More Visibility

The Pricing Lady Interview on Empowered Publicity Pocast

​One of the things that can be most challenging in owning a business is gaining visibility, ​especially ​getting in front of your target market. ​There are many different ways to connect with your audience. ​In fact there are new sources popping up all the time; it can be a bit overwhelming. Visibility & Pricing​Being visible is […]

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Scary Moment of Truth: What’re Customers Really Willing to Pay?

Understanding Customer WIllinginess To Pay

play Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively.​Define customer willingness-to-pay ​​Customer WTP is the maximum amount of money a […]

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