Top 10 Reasons You Struggle with Pricing

Top 10 Reasons You Struggle with Pricing

​Why do you struggle with pricing? ​​Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why ​it feels so difficult to set prices is important. Understanding ​how to charge your customers confidently ​will set you free. In this video I cover the ​Top 10 ​Reasons ​You ​Struggle […]

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Where to Go to Get More Visibility

The Pricing Lady Interview on Empowered Publicity Pocast

​One of the things that can be most challenging in owning a business is gaining visibility, ​especially ​getting in front of your target market. ​There are many different ways to connect with your audience. ​In fact there are new sources popping up all the time; it can be a bit overwhelming. Visibility & Pricing​Being visible is […]

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Scary Moment of Truth: What’re Customers Really Willing to Pay?

Understanding Customer WIllinginess To Pay

play ​Solid execution of value pricing ​requires an ​understanding of customer willingness-to-pay (WTP). ​To ​effectively implement the best prices​, let’s spend a little time ​digging into the ​willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively.​Define customer willingness-to-pay ​​Customer WTP is the maximum amount of money a […]

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2 Ways to Keep Pricing Simple

Are you overwhelmed by pricing? You're not alone.

play Don’t worry if you feel overwhelmed by pricing in your business, many entrepreneurs feel ​the same way. Money topics are often riddled with core beliefs and ​​​​​emotions that don’t really help us. Pricing can bring out our insecurities around worth and value. ​However you know from last time that it’s important. You know profit […]

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Why Profit Equals Growth Not Greed

Why Profit Equals Growth Not Greed

Many entrepreneurs have the mindset that if they speak or think about money or profit in their business it makes them greedy. Nothing could be farther from the truth. Find out more about why profit equals growth in this video.​You’re Not Greedy​​In this blog you’ll understand why thinking about money and profit in your business […]

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