Make Pin-The-Tail-On-The-Donkey Pricing A Thing of the Past

Make Pin-The-Tail-On-The-Donkey Pricing A Thing of the Past | The Pricing Lady

Episode 68 | Live with the Pricing Lady (Thursdays 15.00 CET) Pricing without reason. When you’re just guessing at what price to charge it’s nearly impossible to have any sense of confidence about your price. You’ll hestiate in many aspects. Pricing without reason or guessing is what I call Pin-the-Tail-on-the-Donkey pricing. Pin-the-Tail-on-the-Donkey was a popular party game […]

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3 Reasons to Look at Pricing Earlier Rather than Later

3 Reasons to Look at Pricing Earlier Rather than Later: Solocast (E65_Live with the Pricing Lady)

Episode 65 | Live with the Pricing Lady (Thursdays 15.00 CET) Dear startups and new businesses start with pricing earlier on.  Often when clients come to me they say “I’m not ready to talk about pricing yet.” Even though they’ve been at their business for months even years. Experience shows that pricing should should be looked at […]

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Find the Right Prices Easier With a Single Customer Group

Find the Right Prices Easier with a Single Customer Group: Solocast (E64_Live with the Pricing Lady)

Episode 64 | Live with the Pricing Lady (Thursdays 15.00 CET) How can you make finding the right prices easier? By starting with a single target customer group.  Many entrepreneurs are afraid to choose a single target customer group. They fear by doing so they won’t sell to anyone else.  The opposite is true.  By being too general […]

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Pricing and High Ticket Strategy & Growth

Pricing and high ticket strategy and growth | The Pricing Lady

Pricing and high ticket strategy and growth, is what I was speaking about recently with Extus Justin on his show. Extus is an expert in strategies and business growth when it comes to high ticket sales, so he wanted to pick my brain about pricing. Here’s what we discussed:How does pricing really work? Big or small […]

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Add 10k or More to Your Bottom Line Every Year

Add 10k or More to Your Bottom Line Every Year: Amy Rose Herrick (E63_Live with the Pricing Lady)

Episode 63 | Live with the Pricing Lady (Thursdays 15.00 CET) Managing your bottom line from all aspects is important in your small business. In this episode, we focused on a different aspect of profit optimization – cost management. Yes, I’m always saying focus on price and value. That’s true most businesses don’t focus on them […]

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Pour on the Value to Boost Profits

Pour on the Value to Boost Profits: Leslie Hassler (E61_Live with the Pricing Lady)

Episode 62 | Live with the Pricing Lady (Thursdays 15.00 CET) Small businesses spend way too much time and energy trying to lower prices and not nearly enough finding ways to get better prices. Even when they know their prices should be higher they’re often afraid of raising them and instead do nothing.  There’s nothing to […]

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I Can’t Charge that I Feel Like an Imposter!

Imposter Syndrome & Pricing on Live with the Pricing Lady

Episode 61 | Live with the Pricing Lady (Thursdays 15.00 CET) Do you feel like an imposter when it comes to charging customers for the value you bring? Pricing often brings out a lot of internal conflict around money, success and worthiness. More often than not people feel like they’ll be judged as an imposter if […]

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