Words Matter in Pricing

Words Matter in Pricing: Solocast (E60_Live with the Pricing Lady)

Episode 60| Live with the Pricing Lady (Thursdays 15.00 CET)  Words truly matter in pricing. Most of the time when it comes their prices people are focused on THE NUMBER. Yes, the number is important. However in my over 20 years of pricing experience, words matter too. Wait that’s not quite right…they matter enormously. (see episode […]

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Help! How to Price My Course.

The Pricing Lady with Nafisa Mark on the Marketing Pod

I sat down with Nafisa Mark on her show the Marketing Pod to talk about pricing in the context of how to “price my course”. Her show helps new & established online business owners gain visibility and sell with ease… without the overwhelm. In this episode we spoke more generally about the challenges solopreneurs face when […]

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Price Setting IS a Thought Process

Price Setting Is A Thought Process: Solocast (E59_Live with the Pricing Lady)

Episode 59 | Live with the Pricing Lady (Thursdays 15.00 CET)Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a formula to make the calculation. Price setting isn’t as simple as that. Companies that treat it as a […]

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Pricing Fitness for Your Biz in 2021

Pricing Fitness for Your Biz in 2021 (E58_Live with the Pricing Lady)

Episode 58 | Live with the Pricing Lady (Thursdays 15.00 CET)Pricing fitness is going to be what makes the difference for many business in 2021, if you decide to take it on. Like any challenge that means there’s work to be done. Time spent on improving pricing in you business will bring improvements in profit. […]

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How Do I Know When to Change my Prices?

Episode 57 | Live with the Pricing Lady (Thursdays 15.00 CET)Many clients ask me the question “How do I know when to change my prices?” I realize that they are asking mostly because they are afraid to do it. Often they know it’s time but the fear of losing even one customer is so horrible […]

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Reason #10: Lack of Confidence

Factors influencing pricing - Reason #10 - you lack the confidence

​Pricing when done well, helps your business run more smoothly. However, setting the right pricing in a poor​ way makes your​ life difficult. One of the top 10 reasons small business owners struggle with pricing is ​they lack confidence in ​their prices. ​ Why is that?  What can you do about it? In this episode, we look […]

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Reason #9: Core Beliefs Are Getting in Your Way

Reason #9: You've Got Core Beliefs Getting in Your Way

Have you ever felt something is holding you back from setting prices or even selling things. Even though you may have the skills, the strategy and the know-how, you’re still struggling all the time. There is something getting in your way…Core Beliefs. They’re tricky because most of the time they’re blocking you without you even […]

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