Janene Liston Pricing


​secretly you're frustrated. you know you're...

 ​​leaving money on the table,

 ➣ ​missing important business opportunities, and

➣ ​working harder and longer than the competition, for less.


It's frustrating, isn't it. Your BIGGEST fear is ​you'll ​stay ​on this rocky road. You'll just continue to not get results​. ​​Now's the time to stop wasting money, time, energy and opportunities.


​you Want to...

 ​​​be clear on where to start

 ➣  ​learn ​how to determine what needs changing & why,

➣ ​​manage price changes so that you ​don't upset all your best customers, and

➣ ​​​ stop leaving money on the table!



You ​ASPIRE ​​to make the right ​price changes​ and earn more money in 2020

without unnecessarily risking your business.



​Enrollment is closed.

If you need help with changing prices and communicating the new ones book a discovery call with me.


​(Janene) helped me a lot, when I decided to raise my prices a few months ago. ​(She) gave me so useful arguments to convince my client that he didn’t even say something and just paid the bill! THANKS a lot!

Esther Bürki

​Esther Bürki

​Swiss Made Story

International Book Writing Expert

​It was absolutely worth every penny to know how to solve the pricing challenges you think are in front of you. ​Sh​e knows so much about pricing and it's so helpful to me and my business.


Terri Creeden Speak Believe & Charge Your Worth

​Terri ​Creeden

​Creeden Leadership Coaching & Consulting

​I avoided everything that has to do with pricing. Now, I believe what I do. ...what's happened is that my whole business is now on a different level. ​I highly recommend working with Janene because I think she can ​do the same for you.

Chirstoph Kirn, Wortschatz Testimonial Pricing

​Christoph Kirn

​Wortschatz, German Language Coaching for Architects


Get Prices Ready for 2020

4 Week Online Group Program


​Over four weeks ​I'll guide you through the process ​of ​how to get your ​prices ready for ​2020. You'll...

Get Prices Ready for 2020 Online Group Program
  • ​Review your prices with guidance from an expert ​
  • ​Get step-by-step instruction on ​how to ​check prices
  • ​Define your price changes (i.e. the new prices)
  • ​Prepare price change communication
  • ​Get strategies & tips to implement price changes most effectively

How It Works

In Get Your Prices Ready for 2020


Short videos to ​guide you ​in gathering the information you need before our first co-working session.

3 online co-working sessions to assess, design and execute. ​Get your questions answered as you work.

Community where you can get additional support from me & other group members.

​A one-to-one session where we go over your plan for 2020 price​ changes and ​communication.


Program starts ​Nov.​21st - with ​kick-off video series.

3 ​online co-working sessions ​from 15:00 to 17:00 CEST,

​Thursdays ​Nov ​​28th, ​​​December 5th & 12th.​

How It Works

In Get Your Prices Ready for 2020


Short videos to ​guide you ​in gathering the information you need before our first co-working session.

3 online co-working sessions to assess, design and execute. ​Get your questions answered as you work.

Community where you can get additional support from me & other group members.

​A one-to-one session where we go over your plan for 2020 price​ changes and ​communication.


​3 ​online co-working sessions ​from 15:00 to 17:00 CEST,

Wed​. September 1​8th, Wed. ​25th and ​Tuesday October ​1st.​

How It Works

In Get Your Prices Ready for 2020


Short videos to ​guide you ​in gathering the information you need before our first co-working session.

3 online co-working sessions to assess, design and execute. ​Get your questions answered as you work.

Community where you can get additional support from me & other group members.

​A one-to-one session where we go over your plan for 2020 price​ changes and ​communication.


​3 ​online co-working sessions ​from 15:00 to 17:00 CEST,

Wed​. September 1​8th, Wed. ​25th and ​Tuesday October ​1st.​

​What Else You Need to Know

​​About the Get ​Your ​Prices Ready for 2020 ​Group ​Coaching ​Program


Who's it for?

​Micro-business (1-3 people) owners​ who's business is established and ​consistently earning revenue. You are ready to better understand how to review prices, want to do it better and be guided through the process by an expert. ​And you are ​willing to do the work to prepare your prices for 2020.

Note: This is not for startups or businesses without regular sales.

What it is.

It is solely focused on how to review your prices, decide what adjustments to make and plan how you'll implement the changes. We do cover how to communicate price changes.

What it's not.

It's not price building or setting. We don't get into details around price strategy, price positioning or value communication.

How big is the group?

I'm currently only taking up to 8 clients into the program.

Co-working?

​Co-working you say? ​What do you mean? One of the biggest challenges in online programs is doing the work as you go through it. I want to support you in doing just that. Our live sessions will be 2 hours long. I​'ll open with 15min about the focus topic. ​Then a 45 min co-working part where you'll ​each work simultaneously on your own ​pricing​. ​After we'll take little work break. Next we have Q&A, so you can ask questions as you're working. ​As time permits there's a second shorter co-working ​section.

What's the time commitment?

That depends on you. In week 1 you'll need time to gather the information you need to review your prices. During the co-working sessions you'll be able to start the work, but may need more afterwards to finish. You'll most likely need time in between sessions and after the last session to finalize things. How much time you'll need depends your business and it's complexity.

​What's the investment?

Only 725 CHF, to have the confidence and peace of mind that you're making changes based on a solid strategy. AND you've got a process you can use well into the future.

​​Remember ​​it's not only about 2020, you can ​use the process​ in the future to​ manage your prices.

The Pricing lady Guarantee

The guarantee.

If, after the program, you feel ​you don't have a clear plan for 2020 pricing, you can apply for a refund. You must demonstrate you've done all the work (including the videos, actively participated in all the co-working sessions, completed the worksheets and created your 2020 pricing and communication plan in full) and were committed to the process. Completed documentation must be submitted for review. I'll also ask you to share why you think the program didn't deliver. Refund requests need to be submitted within 2 weeks of the final group co-working session.

​Enrollment is closed.

​If you're interested in getting help with adjusting and communicating your​​​


Janene the Pricing Lady

I'm Janene, I'll be your guide.

I am Europe’s most trusted pricing expert for small businesses. I'm a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. Businesses hire me in order to learn the strategies and actionable steps to set, get and manage pricing with more confidence - so they can charge the right price and close more deals.


Watch out…my passion for pricing is contagious.

I'm Janene, I'll be your guide.

I am Europe’s most trusted pricing expert for small businesses. I'm a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. Businesses hire me in order to learn the strategies and actionable steps to set, get and manage pricing with more confidence - so they can charge the right price and close more deals.


​Watch out…my passion for pricing is contagious.

Get prices ready for 2020!

I'm Janene, ​I'll be your guide.

I am Europe’s most trusted pricing expert for small businesses. I'm a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. Businesses hire me in order to learn the strategies and actionable steps to set, get and manage pricing with more confidence - so they can charge the right price and close more deals.


​Watch out…my passion for pricing is contagious.

Get prices ready for 2020!

​Copyright 2019 by Janene Liston Coaching & Consulting