Pricing coaching with the Pricing Lady

Join the Pricing Lady in a Pricing Coaching Program. Feel more confident in what you charge.

Online group pricing programs are a great way to build your pricing knowledge. These programs are ideal for micro-entrepreneurs and starts who want to feel more confident in pricing and close better deals. 

Pricing is an investment in your future. I look forward to being your guide.

One to One Pricing Programs

Working one-to-one with me allows us to focus on exactly what you need. You can get support along the way as things pop-up and your needs change. 


A 4-6 week one-to-one engagement where we build your strategy, work on core offers, and build your price list. Through the process you're building your understanding of value and pricing - clients feel super charged with confidence in what they charge their customers.


You want more support over a longer period of time. Here we will focus on different topics each week based on the program we design together. I'll be there to guide and support you along the way as you build your pricing skills and know-how.

Pricing Programs in a group

Group learning is a great way to get you where you need to go with input from different people. We create, learn and build together in a small group. 


A Pricing Strategy shows you how your going to use pricing in your business to achieve your goals & how your going to implement pricing. This program takes you step-by-step through building the right strategy for your business.

Starts Oct 12th.

Click here for full details & to book.


You've got to know what you're offering & the value it brings before you can set prices. In this program we'll create your offers and build your price list together. Note: Build Your Own Pricing Strategy is a prerequisite.


When you communicate value better then the others, you've got a competitive advantage. In this program, we'll work together to prepare you for selling on value and communicating pricing more confidently.


Join a group pricing program today and start building a sustainably profitable business for the future.

You didn't start your business to go broke. You started because you want to earn a living serving your customers. In order for you business to be there for the long term, you need to be profitable.

In starting & running a business you've invested time, money & energy to build your business. Protect your investment. Get this straight...profit equals growth not greed. Too many business owners aren't owning their worth and charging for the value they deliver. Wanting to earn money isn't greedy. For a business owner it's essential.




If the pricing is not right, the business is just a hobby.

I know that pricing is critical to success and a big weak spot for me. That said, paying for something that I feel like I should be able to figure out by myself made me think twice. After the course when I hear myself think, "But that's too expensive! People will never pay it," I stop and ask myself how I know that's true.

I appreciate that the course looks at not only the 'hard' aspects of pricing (ie. numbers), but also the 'soft' ones - mindset, personal relationship to money, etc. My observation is that women, in particular, have a hard time setting prices that accurately reflect the value of their goods or services. It's been useful to get under this and understand the drivers. Ultimately, if the pricing is not right, the business is just a hobby...until it runs out of money.

Vicki Kirn - Basel Bagel Business Owner

An eye opening create a self-sustaining business

Janene came highly recommended to us by the Swiss Student Sustainability Challenge. We were quite lost on how to start pricing our equipment transfers. We now have the tools at hand to put more structure into our pricing schemes. Learning about pricing was an eye-opening step in our endeavor to create a self-sustaining business.

Irina Ritsch - Founding Member of EquipSent

I didn't think going would make an impact. Boy was I wrong!

Before this course I knew my self-worth but didn't think people would be willing to pay that price. I was too nervous to increase my prices. A week after the course I put my prices up and have seen a positive reaction.

I was undervaluing myself by over delivering and spending more time then stated with clients. As much as I love what I do, it started leaving me slightly frustrated. I had a few clients telling me that for what I give I should increase my price. I was worried if I did I wouldn't get any clients. A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! The course was fascinating.

Janene, who really is the Pricing Lady, did an amazing job delivering something that could be seen as boring and dull but necessary as interesting. She made it easy to understand and interesting. It left me pumped up. She was poised, eloquent and succinct. I would definitely recommend Janene to any start ups or any one who is having issues with getting their prices right.

Monika Mueller - Image Consultant

I knew that's who could help me

I met Janene at our Toastmasters club. Watching her speeches I saw what it looks like to give 100% and I witnessed her evolution and dedication. I KNEW that's who could help me - she delivers the whole package.

There were two big insights in working with her. First, preparing a little earlier changes the outcome of my speeches. When I know the content, I can focus better on fine tuning the delivery. Second, to only speak on topics dear to my heart.

She has a wonderful ability to provide useful feedback. Her feedback is valid, she can express why she thinks it can help and how. It's always delivered compassionately. Janene has a gift to open doors for people who want to improve.

Fanna Kong - Founder, CEO, Sino-Swiss Business Center

What a “Eureka moment.” 100% ROI.

I had problems getting price packages correct; clients always opted for the cheapest offering. I was stuck and (during our speed coaching session) Janene gave me the solution – spot on.

What a “Eureka moment.” I was laughing out loud - as what Janene suggested was so obvious – of course I just couldn't see it myself. 100% ROI.

I felt safe talking to her. She’s totally on your side. I now feel relieved and have peace of mind. Priceless.

Gunnel Berggren - Life and Career Coach

A Real Expert in Her Field

Janene helped to clarify the pricing of my current services. She quickly understood my current situation and suggested me concrete steps for pricing improvements. She also shared very practical pricing tactics that I can't wait to apply to grow my business. She is a real expert in her field.

Vendula Pavlikova - Founder of Authentic Achievers

Businesses need to be queuing to get Janene's input.

My “niche expertise” business left me questioning what was the right pricing model. I’d had feedback my prices were below market. Together Janene and I identified what my services are worth and how to best communicate offers. I have more confidence. I’m more prepared to go into future negotiations.

Before our work I wasn’t sure if my idea of pricing was legitimate. After, I had a custom pricing model – now it feels like the right strategy.

Her experience across industries and in big and smaller businesses means her advice is well-founded “in field” facts. Businesses need to queue to get her input. I would strongly recommend Janene to anyone setting up a business.

Gesa Bury - BURY | WALZ Healthcare Brand Consulting, Founder & Director

Janene follows up until the customer has what they need.

I booked because I wanted to move forward supported by a professional. Pricing is so central to the survival of a startup. I needed help creating and validating what to include in new service packages; also in understanding the “dos and donts” of price formation.

Janene gave the time and tools to review my offering, plus a guide I can use in the future to adjust (or set) and communicate prices from a value perspective more confidently. She’s kind, a professional and follows up until the customer has the help they need.

Juan Lo Bello - Educator, Wine Curator & Pedalling Genius.

Vast experience and an amazing listener

I worked with Janene in different areas of my self development and also pricing for my business. Simply put, she is fantastic. Not only does she have a vast experience in pricing, but she is an amazing listener. She sees every business and person as unique. For example, she showed me how to work with packages for my coaching business. We discussed how to position and talk about them; and I felt more comfortable with the thought of actually selling them. She is experienced, funny and a motivator. If you want to understand the value of what you are selling, feel confident and comfortable with what you are doing I recommend you work with Janene.

Claudia Raine - Career Development Coach

Eye opening the whole way

Janene explains things in a detailed yet easygoing way. She helped me understand prices in a different light that I never would have even thought about it. Before I thought there was one price for almost everything, now I know how to build packages with different prices and actions. I learned about my relationship with money. It was an eye opening the whole way.

Olga Quesada - Marketing