Complimentary Offers

Getting started with pricing can be challenging but it doesn't have to be when you have Expert help. Each of the complimentary offers has been selected to provide you support in a specific aspect of pricing.

Unsure where to start?

Try the Pricing Scorecard it'll help you decide what to focus on next.

Pricing Scorecard Self-Assessment | The Pricing Lady

Assess your business' pricing competency with the self-assessment Pricing Scorecard.

Getting Started Online Pricing Tool Kit

Savvy business owners understand profit & how business decisions impact profit. With these tools so can you.

Too Expesive Checklist & Videos

Don't be caught off-guard the next time someone says "That's too expensive!" Get prepared.


Online Pricing Products

Different people struggle with different aspects of pricing. Here are a few online pricing products to get you started. Each one has be designed based on what clients ask me for the most and pricing best practices from my 20 years of experience.

Mini Pricing Audit

Get expert feedback and recommendations on your pricing page, landing page or a short written offer with the Mini Pricing Audit.

Williness-to-pay Survey Guide & Tool

Want to know what customers are willing to pay? This DIY Guide & Tool shows you how to run a WTP survey and use the results.

Objections Handling Guide

More successfully maneuver through sales objections, especially pricing objections with the Pricing Objections Guide & Scripts.


Others share their experience...

(Janene) helped me a lot, when I decided to raise my prices a few months ago. (She) gave me so useful arguments to convince my client that he didn’t even say something and just paid the bill! THANKS a lot!


Esther Bürki

Esther Bürki

Swiss Made Story

International Book Writing Expert


It was absolutely worth every penny to know how to solve the pricing challenges you think are in front of you. She knows so much about pricing and it's so helpful to me and my business.


Terri Creeden Speak Believe & Charge Your Worth

Terri Creeden

Creeden Leadership Coaching & Consulting

I avoided everything that had to do with pricing. Now, I believe what I do. ...what's happened is that my whole business is now on a different level. I highly recommend working with Janene because I think she can do the same for you.

Chirstoph Kirn, Wortschatz Testimonial Pricing

Christoph Kirn

Wortschatz, German Language Coaching for Architects