​​Speak, Believe & Charge Your Worth

​Better pricing ​= ​more profit = a healthier business. ​

Learn the basics. Build your confidence. ​

Get on the road to financial freedom. ​

Do you ​feel the pain of pricing?
​​​Get ready to stand up for your worth.

Speak, Believe and Charge Your Worth, is all about setting you up to charge customers with more confidence and ease - charge your worth. Step by step we'll go through how you can set, get and manage  prices effectively in your business. Next time you need to you'll know  what to do, when and how when it comes to your pricing.

Pricing is so much more than simply setting a price, but if you don't know what it really is then you can't benefit from the true power of pricing.

​Bring your business to the next level.

Building a small business is a great adventure and a big risk. But nothing ventured, nothing gained...right? Protect your investment. Ensure you know how to build a profitable business. Make it easier to charge your worth by building a profit mindset.


Get this straight...profit equals growth not greed. Too often ​we feel wanting to earn money is greedy. ​Not, so!



"​A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! A week after the course I put my prices up and have seen a positive reaction."    - Monika ​M.​​​​

​This online ​group ​program is for you if...

  • You'​re done struggling with ​and ready to ​start mastering ​pricing!
  • ​You ​feel pain & discomfort​ around knowing what and how to charge your customers.
  • You want a ​deeper understanding of pricing and how it can work for you.
  • You feel you're working an awful lot but not earning enough.
  • ​You want to boost revenues & profit.

Take a stand for yourself and what you offer. 

​Setting your business up for financial success in the long term is a main goal of any ​business. ​Building your skills and ability to know what ​and how to charge your customers is a worthy investment.

learn pricing

​Know What Pricing Is

​Learn what pricing really is and how important it is to your business. Begin to explore why it's critical that you know what and how to charge your customers confidently. Build your pricing knowledge.

Deep dive into pricing

 Deep Dive into How

Using the ​5 ​Steps to Pricing ​Success as our guide we'll go through the basics of pricing from start to finish. You'll come away being able to set, ​get and manage your prices. You'll understand different pricing strategies and tactics that you can start using right away.

​​Learn by Doing

​If it isn't simple then chances are you won't do it. So, ​during the workshops we focus simple​ systems, tips and tactics that ​are easy to implement. Small wins will give you energy to keep improving and moving into more powerful pricing tactics.

​Feel Confident

One of the most important things in pricing is having confidence that you are charging fair value for money. By learning about pricing, what influences it and how to utilize it best you'll feel more confident. You'll build your intuition about what to do when and how. That alone is priceless.

"It was absolutely worth every penny to just know how to solve the (pricing) challenges you think are in front of you."

Terri Creeden, Creeden Coaching & Consulting

​The ​6 ​Modules ​Covered ​Over a
​​10-week ​Period Starting February 11th, 2020

Speak, Beleive & Charge Your Work Week 1
Speak, Beleive & Charge Your Work Week 2
Speak, Beleive & Charge Your Work Week 3
Speak, Beleive & Charge Your Work Week 4
Speak, Beleive & Charge Your Work Week 5
Speak, Beleive & Charge Your Work Week
Speak, Believe & Charge Your Work Week 7
Speak, Believe & Charge Your Work Week 8
Speak, Believe & Charge Your Work Week 9
Speak, Believe & Charge Your Work Week 10

​Each Zoom session starts at ​​16.00 Central European time and lasts for 90 - 120 minutes.


the journey to speak, believe and charge your worth

  • It's a ​​10-week online journey with ​​videos for the core content you can watch on your own time, live session that include coaching and co-working plus Q&A.  ​
  • 6 live group coaching sessions - ​​ In each ​we'll do some live coaching around the new content helping you build your offering, pricing and value communication. 
  • ​3 live Q&A/working sessions at critical points in the program to support you as you use and implement what we cover. ​
  • Discovery sheets, scripts, pricing guides, and pricing tools & systems accompany each module of the program, supporting you along this pricing journey.  
  • Course portal - you'll get 6 months access to the course portal and content. (from date course key is sent) ​​​​
  • Connect with other participants. Share and learn from others. Via the course portal and private online FB group you'll be able to connect with others and ask your questions.

Note: While recordings will be made of the live sessions you'll get the most out of the program by joining us live and fully participating in the co-working and Q&A.

Program Benefits

  • ​Learn how to set your prices based on the most relevant criteria & build prices
  • ​Feel more confident in your prices; know they're based on a robust thought process ​
  • ​Be aware of the messages your prices are communicating and optimize them
  • ​Be ready to talk pricing with customers
  • ​Know how ​ business decisions affect your ability to earn a living, enjoy life ​& build financial freedom
  • ​Get better quality clients at the right prices
  • ​Take concrete steps to build a more sustainably, profitable business

​Others ​Experiences

​It's always interesting to hear what others have gotten out of a program. Listen here as one of my clients describes the struggle he was having with pricing and how the program helped him improve his business.

Results do vary and different people are seeking different results. M​My clients know they ​need to improve their pricing to get ahead and are ready / willing to do the work to make it happen.

​"I avoided everything that had to do with pricing. I had this insecurity to speak for myself... ...now, I believe in what I deliver. My whole business is on a different level."
Christoph Kirn , Founder Wortschatz

​Program Content

​Modules 1 & 2: Setting Prices

Step by step we'll go through how to set your prices​. ​You'll learn my​ 5 step price setting thought process. ​ No more​ endless hemming and hawing ​about what to charge, when you follow the process pricing becomes  clearer. There are a variety of systems and tools to support different aspects of setting prices.

Price setting ​can be simple. The easier it is the more likely you are to sit down, get it done and move on. You'll know what information you need to set prices consistently and easily. ​From now on you'll know how to set your prices.

Icon with two businessmen discussing business
​​Modules 3 & 4: Talking prices

You will learn & prepared to be more confident in communicating your prices.​​ One of the most critical points is ​to be clear with yourself - about your goals, the messages ​you want to deliver and how. Too often ​businesses aren't clear with ​themselves and therefore can't be clear with ​their customers. ​

​We will look at ​four areas: Pricing Psychology, Value Communication, Your Script for pricing discussions and tactics for Keeping the Value Scale.


​​In this module we'll look at mindset from two main perspectives. First, we'll take a look at your core beliefs and how they affect the mindset with which you approach pricing activities. You'll discover what's helping you and what's holding you back from charging your worth. Then with some simple tools we'll help you build an understanding of ​profit in your business. You'll learn how your decisions influence your ability to earn money. In order to make money in your business you have to understand how these things work.

​​Module​ ​6: ​​ALIGN YOUR VOICE

​​Your voice​ impacts what people are willing to pay. Be able to clearly ​engage people and communicate your value. If you want to charge ​for the value you deliver, you'll need to align your voice with what you want to achieve. Be clear. Be authentic. Stand tall. ​Speak powerfully and you'll feel more confident. Speak powerfully and people will see you as a ​competent business partner.

In Speak, Believe & Charge Your Worth,  you'll build your pricing knowledge & the right mindset, set your pricing strategy and develop skills to implement pricing with more confidence. It's designed so that you can do the some of the work in our calls. Meaning you​'ll be able to ask questions as you're working on it.

​What Else You Need to Know

​About the ​Speak Believe & Charge Your Worth Online Group Program

Who's it for?

​​Micro business​ owners & entrepreneurs ​who want to know how to set prices & communicate pricing effectively. ​Or maybe you're struggling and want to learn to do it better.  ​​You are ​willing to do the work needed to ​build your skills and increase your confidence.

What it is.

​This program is focused on price setting and pricing communication. We will also work on building your profit mindset and ensuring that you're speaking about your business & what you offer in a way that is aligned with your value.

What it's not.

This is not an advanced pricing program. This is about setting you up with the basics and making sure you have the foundation you need to build better pricing.


​Co-working you say? ​What do you mean? One of the biggest challenges in online programs is doing the work as you go through it. I want to support you in doing just that. Our live sessions will be ​90-120 minutess long. I​'ll open with 15min about the focus topic. ​Then a 45 min co-working part where you'll ​each work simultaneously on your own ​pricing​. ​After we'll take little work break. Next we have Q&A, so you can ask questions as you're working. ​As time permits there's a second shorter co-working ​section.

What's the time commitment?

That depends on you and your business. During the co-working sessions you'll be able to start the work, but ​you'll probably need more afterwards to finish. ​It's also why I've got some "working" weeks in there where there's no new content.​ How much time you'll need depends your business, it's complexity and how quickly you want results ​.

Remember everything we do you can use in the future to keep building your pricing.

​What's the investment?

​Three offers to choose from depending on what type of support you want ​after or during the program. 100% prepayment by credit card or wire transfer. Standard terms and conditions.


for a one-time payment of 

1200 CHF



for a one-time payment of 

2500 CHF

The Strategy Package includes 2, one-to-one coaching sessions and one month full remote support.  This package is great if you'd like to get some individual support for one month after group program ends.

*** Most Popular ***



for a one-time payment of 

​5250 CHF

​This Package includes​ one-to-one ​coaching sessions (2 per month) plus full remote support for 3 months. ​Plus ​2 sessions to work on Core Beliefs. This package is for those who want more robust one-to-one support.

The Pricing lady Guarantee

The guarantee.

If, after the program, you feel ​you ​don't have more confidence and a better understanding of pricing, you can apply for a refund. You must demonstrate you've done all the work (including the videos, actively participated in all the ​live sessions, completed the worksheets & tools, etc.) and were committed to the process. Completed documentation must be submitted for review. I'll also ask you to share why you think the program didn't deliver. Refund requests need to be submitted within 2 weeks of the final group co-working session.

Janene the Pricing  Lady
I'm Janene, ​I'll be your guide.

I am Europe’s most trusted pricing strategiest and expert for small businesses. I'm a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. Businesses hire me in order to learn the strategies and actionable steps to set, get and manage pricing with more confidence - so they can charge the right price and close more deals.

​Watch out…my passion for pricing is contagious.

​After the course when I hear myself think, "But that's too expensive! People will never pay it." I stop and ask myself how I know that's true."

Vicki Kirn Arbuckles

​Vicki Kirn

​Owner Arbuckles Bagels

​Janene, who really is the Pricing Lady, did an amazing job delivering something that could be seen as boring and dull but necessary as interesting. She made it easy to understand and interesting. It left me pumped up.

​Monika Mueller

​Owner, Signature Five Image Consulting

Janene immediately saw my problem and guided me towards the answer. I give this lady a 5-star rating.

Sonja Michele Graf Testimonial for Pricing Lady

Sonja M. Graf

EU's Leading Thyroid Health Mastery Expert

Take that step. Take a stand. ​Take control.
​​Speak, ​Believe & ​Charge ​Your ​Worth.

Book a no obligations discovery call.​

​I look forward to having you join us.

What others say about ​their work with Janene...

​I'd strongly recommend Janene to anyone setting up a business. Before our work I wasn’t sure if my idea of pricing was legitimate. After, I had a custom pricing model – now it feels like the right strategy. 

Gesa Bury, BURY WALZ Healthcare Brand Consulting, Founder & Director

Gesa Bury of Bury-Walz

I booked because I wanted to move forward supported by a professional. ​

Janene gave the time and tools to review my offering​. She’s kind, a professional and follows up until the customer has the help they need.

​Juan Lo Bello, Educator, Wine Curator & Pedaling Genius​

Juan Lo Bello

​Janene is a great expert! Her knowledge is so large, and as she already coached so many clients, she has great ideas how to put prices without annoying your old clients when you want to rise your usual price. Thanks, dear Janene​ you gave me great value!

​​Esther Bürki, ​​International Book Writing Expert, Children's Book Author

Esther Bürki

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