​​Speak, Believe & Charge Your Worth

​Better pricing ​= ​more profit = a healthier business. ​

Learn the basics. Build your confidence. ​

Get on the road to financial freedom. ​

Do you ​feel the pain of pricing?
​​​Get ready to stand up for your worth.

Speak, Believe and Charge Your Worth, is all about setting you up to charge customers with more confidence and ease - charge your worth. Step by step we'll go through how you can set, get and manage  prices effectively in your business. Next time you need to you'll know  what to do, when and how when it comes to your pricing.

Pricing is so much more than simply setting a price, but if you don't know what it really is then you can't benefit from the true power of pricing.

​Bring your business to the next level.

Building a small business is a great adventure and a big risk. But nothing ventured, nothing gained...right? Protect your investment. Ensure you know how to build a profitable business. Make it easier to charge your worth by building a profit mindset.


Get this straight...profit equals growth not greed. Too often ​we feel wanting to earn money is greedy. ​Not, so!

Registration is currently closed, but all is not lost. You can GET EARLY NOTIFICATION next time it's open. Get on the list here>>>


"​A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! A week after the course I put my prices up and have seen a positive reaction."    - Monika ​M.​​​​


​This online ​group ​program is for you if...

  • You'​re done struggling with ​and ready to ​start mastering ​pricing!
  • ​You ​feel pain & discomfort​ around knowing what and how to charge your customers.
  • You want a ​deeper understanding of pricing and how it can work for you.
  • ​You're just starting your business and you're not sure what pricing really is.
  • You feel you're working an awful lot but not earning enough.

Take a stand for yourself and what you offer. 


Embrace the Power of Pricing.

​Setting your business up for financial success in the long term is a main goal of any entrepreneur. ​Building your skills and ability to know what ​and how to charge your customers is a worthy investment.

learn pricing

​​Learn What Pricing Is

​Learn what pricing really is and how important it is to your business. Begin to explore why it's critical that you know what and how to charge your customers confidently.

Deep dive into pricing

 Deep Dive into How

Using the four steps to Pricing with Confidence as our guide we'll go through pricing from start to finish. You'll come away being able to set & implement your prices. You'll understand different pricing strategies and tactics that you can start using right away.

​​Learn by Doing

​If it isn't simple then chances are you won't do it. So, ​during the workshops we focus simple​ systems, tips and tactics that ​are easy to implement. Small wins will give you energy to keep improving and moving into more powerful pricing tactics.

​Know You've Got the Right Price

​One of the most important thing in pricing is having confidence that you are charging fair value for money. By learning about pricing, what influences it and how to utilize it best you'll feel more confident. You'll build your intuition about what to do when and how. That alone is priceless.


​The 8 ​Modules ​Will ​Be ​Covered ​Over a
12-week ​Period

Pricing Program Week 1
Pricing Program Week 2
Pricing Program Week 3
Pricing Program Week 4
Pricing Program Week 5

​Each Zoom session starts at ​20.00 Central European time and lasts for 90 - 120 minutes.


the journey to speak, believe and charge your worth

  • It's a 12-week online journey with eight power-packed live group coaching sessions (90 - 120 min per session).
  • Eight live group coaching sessions - ​We'll be together live 11 of the 12 weeks​. In each webinar ​we'll do some live coaching around the new content helping you build your offering, pricing and value communication. No worries if you can't join us live. You'll have access to the recordings throughout, so you'll still get the full value of the sessions.
  • ​Three live Q&A sessions at critical points in the program to support you as you use and implement what we cover. If you can't join us live then submit your questions ahead of time and listen to the recording to get the answers.
  • Discovery sheets, scripts, pricing guides, and pricing tools & systems accompany each module of the program, supporting you along this pricing journey.  
  • Course portal - you'll get access to the course portal and content. ​​​​
  • Continue to enjoy access for the life time of the program. As long as the program is running you can continue to access the program including new content. - invaluable
  • Connect with other participants. Share and learn from others. Via the course portal and private online FB group you'll be able to connect with others and ask your questions.

​Program Content

​Modules 1 & 2: Setting Prices

Having ​pricing systems in place to set and review your prices will makes it much simpler. Too often entrepreneurs drag this task out hemming and hawing needlessly because they're afraid of the wrong decision. Price setting doesn't need to be a big laborious task. The easier it is the more likely you are to sit down, get it done and move on. In this module, you'll set yourself up to make setting prices simpler.

You'll develop a consistent and repeatable set of systems that you can use to set your prices. Set yourself up to know what information you need and how to use it to set prices for new products. 

Icon with two businessmen discussing business
​​Modules 3 & 4: Talking prices

How you communicate around what you charge is in many ways more important to pricing then the numbers themselves. This is what we'll explore in talking prices. One of the most critical points is that we first need to be clear with ourselves - about our goals, the messages we want to deliver and how. Too often we aren't clear with ourselves and therefore can't be clear with our customers. It's hard to charge our worth we that's not clear and we don't feel confident.

There are four main areas we will look at. First, the link between psychology and pricing and the tactics we can use. The way in which you communicate prices influences what and how people think about them. Second, the messaging that goes with your prices - both the written and the verbal communication. Third, your "script" or process when it comes to pricing discussions and negotiations. Last, addressing the frequently asked questions (or frequent objections) you get from potential clients.


How you feel about things like money, wealth, math, success and profit are important to your pricing because they affect your mindset; mindset affects every pricing-related activity you do.  A poor mindset will undoubtedly have a negative impact on what you do and how. The right mindset will empower and motivate you to make the right decisions for your customers and your business.

In this module we'll look at mindset from to main perspectives. First, we'll take a look at your core beliefs and how they affect the mindset with which you approach pricing activities. You'll discover what's helping you and what's holding you back from charing your worth. Then with some simple tools we'll help you build an understanding of the figures in your business and how your decisions influence your ability to earn money. In order to make money in your business you have to understand how these things work.

​​Module​ ​6: ​​ALIGN YOUR VOICE

How you speak about your business impacts people's perceptions. This goes for both day-to-day interactions as well as formal speaking settings. Your voice influences how they see you, how they see themselves working with you, and what they imagine achieving when working with you.  It also influences how you feel about yourself. Speak powerfully and you'll feel more confident. Speak powerfully and people will see you as a powerful ally.

Your voice therefore also impacts what people are willing to pay. Be able to clearly and powerfully communicate your value. If you want to charge your worth you'll need to align your voice with what you want to achieve. Be clear. Be authentic.

Module ​7: ​​ Putting it All together

​We'll have covered a lot of ground. ​The tools, tactics, systems and strategies you'll learn are now part of your "pricing tool kit". Some of which you'll implement now, some over time and others you'll save in your mind for the future.

What's ​critical is to take what you think works best now and create a process for yourself with it. In this final session we'll cover how to put together a "pricing program" that you can use for yourself in the months and years to come.

Our goal is for you to know what to do to set, get and manage your pricing over time. And to do so in the simplest most effective way for your business. It'll support you as you continue to make important decisions around products, offerings, pricing, and negotiating in relation building a profitable business for the long term. It'll support you as you feel more confident to charge your worth.

Empowered by pricing

Being able to speak about your business is a big part of how customers perceive you and therefore what they're willing to pay. Speak confidently & clearly and they'll imagine themselves working with a great partner. Build your skills and prepare yourself for the many ways you'll need to talk about your business.

In this bonus session we take a look at the types of speaking. Assess which speaking environments suit your skills and what you do. How to start getting speaking gigs. We'll get you started on creating that all important media one sheet.


​Course ​Benefits

In Speak, Believe & Charge Your Worth, the online program, you'll put together a comprehensive approach to pricing in your business. Below are a few of the benefits you'll get out the modules. Expect to be actively working on your business throughout the program.

  • ​Setting Prices
    • Learn the key benefits of value-based pricing and how to implement in your business.
    • Understand how pricing systems support your ability to price confidently and efficiently.
    • Learn simple yet powerful techniques to build your offers, create packages and tactics for pricing them.
    • Learn about different types and develop the right pricing systems for setting and reviewing prices in your business.
    • Get insider tips & tactics for displaying prices online and in offers.
  • Talking Prices
    • Prepare yourself for ​ pricing discussions.
    • Practice how you​'ll answer/respond ​.
    • Understand the anatomy of a sales discussion​.
    • Develop your presence and learn techniques to stay focused and grounded during difficult conversations
    • ​Get tips for handling pricing objections.
    • Prepare for frequently asked questions that you get repeatedly from customers.
  • ​Build the Right Mindset
    • ​Learn how ​to bring a more profit oriented mindset/culture in your business.
    • Understand ​ how your business decisions affect profitability.
    • ​Explore different scenarios for generating revenue and profit.
    • Explore money/worth related mindset, habits and attitudes.  Know how they hinder/help you.
    • Learn how to start overcoming those core beliefs that are holding you back.
  • ​Align Your Voice
    • Understand the voice with which you speak about your business and it's impact.
    • Develop several "scripts" to express what you do.
    • ​Be ready and prepared for daily conversations and how to peak people's interest

Janene the Pricing  Lady
I'm Janene, ​I'll be your guide.

I want you to succeed.​ I ​can't ​ wait to lead you through these 12 weeks. ​

If you're ​an ​entrepreur​ then you owe it to yourself to get you pricing right. It's an investment in your businesses future and your ability to earn a living and support your family. ​By the end you'll feel that confidence that comes with knowing you've got this.

I'm a pricing ​expert​ with 20 years of corporate experience.  I believe that within each of us lies all the wisdom we need to thrive in life.  Sometimes, we need a little support tapping into all that wisdom, developing new skills and learning to trust our intuition. This is what drove me to “pack up” my pricing experience and business know-how, step out of the corporate and into to the entrepreneurial world.

Mastering what and how you charge for what you offer sets you free. You’ll know exactly what to do with your prices as well as when and how to communicate them with confidence.  ​You ​spend less time worrying about your prices and more time delivering great value to your customers.


Take that step. Take a stand. ​Take control.
​Join me ​​for the next online signature course...
​​Speak, ​Believe & ​Charge ​Your ​Worth.

Enrollment is closed but it doesn't mean you can join us next time around.

Get on the list to be notified next time.

This is about you, taking a stand and learning to charge your worth. 

I look forward to having you join us.


​What others say...


If the pricing is not right, the business is just a hobby.

I know that pricing is critical to success and a big weak spot for me. That said, paying for something that I feel like I should be able to figure out by myself made me think twice. After the course when I hear myself think, "But that's too expensive! People will never pay it," I stop and ask myself how I know that's true.

I appreciate that the course looks at not only the 'hard' aspects of pricing (ie. numbers), but also the 'soft' ones - mindset, personal relationship to money, etc. My observation is that women, in particular, have a hard time setting prices that accurately reflect the value of their goods or services. It's been useful to get under this and understand the drivers. Ultimately, if the pricing is not right, the business is just a hobby...until it runs out of money.

Vicki Kirn , Basel Bagel Business Owner

I didn't think going would make an impact. Boy was I wrong!

Before this course I knew my self-worth but didn't think people would be willing to pay that price. I was too nervous to increase my prices. A week after the course I put my prices up and have seen a positive reaction.

I was undervaluing myself by over delivering and spending more time then stated with clients. As much as I love what I do, it started leaving me slightly frustrated. I had a few clients telling me that for what I give I should increase my price. I was worried if I did I wouldn't get any clients. A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! The course was fascinating.

Janene, who really is the Pricing Lady, did an amazing job delivering something that could be seen as boring and dull but necessary as interesting. She made it easy to understand and interesting. It left me pumped up. She was poised, eloquent and succinct. I would definitely recommend Janene to any start ups or any one who is having issues with getting their prices right.

Monika Mueller , Image Consultant

Janene follows up until the customer has what they need.

I booked because I wanted to move forward supported by a professional. Pricing is so central to the survival of a startup. I needed help creating and validating what to include in new service packages; also in understanding the “dos and donts” of price formation.

Janene gave the time and tools to review my offering, plus a guide I can use in the future to adjust (or set) and communicate prices from a value perspective more confidently. She’s kind, a professional and follows up until the customer has the help they need.

Juan Lo Bello , Educator, Wine Curator & Pedalling Genius.

Passion for the discipline of Pricing

I had the pleasure to meet Janene during a time when pricing excellence was in its nascent phase in our company. Janene was spearheading that effort, and through our interactions I was impressed with her in two noteworthy ways: her passion for the discipline of Pricing, and her transformation skills. Janene has a great ability to convey advanced Pricing concepts in a way that a heterogeneous audience (in terms of subject mater expertise) can understand, appreciate, and relate to. Also, her insights lead to actionable recommendations, which I witnessed being implemented at scale in sometimes initially resistive parts of a complex organization, thanks to her ability to lead the transition convincingly and with genuine leadership.

Mihai Teognoste , Consultant

Vast experience and an amazing listener

I worked with Janene in different areas of my self development and also pricing for my business. Simply put, she is fantastic. Not only does she have a vast experience in pricing, but she is an amazing listener. She sees every business and person as unique. For example, she showed me how to work with packages for my coaching business. We discussed how to position and talk about them; and I felt more comfortable with the thought of actually selling them. She is experienced, funny and a motivator. If you want to understand the value of what you are selling, feel confident and comfortable with what you are doing I recommend you work with Janene.

Claudia Raine , Career Development Coach

What a “Eureka moment.” 100% ROI.

I had problems getting price packages correct; clients always opted for the cheapest offering. I was stuck and (during our speed coaching session) Janene gave me the solution – spot on.

What a “Eureka moment.” I was laughing out loud - as what Janene suggested was so obvious – of course I just couldn't see it myself. 100% ROI.

I felt safe talking to her. She’s totally on your side. I now feel relieved and have peace of mind. Priceless.

Gunnel Berggren , Life and Career Coach

Eye opening the whole way

Janene explains things in a detailed yet easygoing way. She helped me understand prices in a different light that I never would have even thought about it. Before I thought there was one price for almost everything, now I know how to build packages with different prices and actions. I learned about my relationship with money. It was an eye opening the whole way.

Olga Quesada , Marketing

A Real Expert in Her Field

Janene helped to clarify the pricing of my current services. She quickly understood my current situation and suggested me concrete steps for pricing improvements. She also shared very practical pricing tactics that I can't wait to apply to grow my business. She is a real expert in her field.

Vendula Pavlikova , Founder of Authentic Achievers

Businesses need to be queuing to get Janene's input.

My “niche expertise” business left me questioning what was the right pricing model. I’d had feedback my prices were below market. Together Janene and I identified what my services are worth and how to best communicate offers. I have more confidence. I’m more prepared to go into future negotiations.

Before our work I wasn’t sure if my idea of pricing was legitimate. After, I had a custom pricing model – now it feels like the right strategy.

Her experience across industries and in big and smaller businesses means her advice is well-founded “in field” facts. Businesses need to queue to get her input. I would strongly recommend Janene to anyone setting up a business.

Gesa Bury , BURY | WALZ Healthcare Brand Consulting, Founder & Director

An Expert and a Leader Within the Pricing Discipline

I have had the pleasure of interacting with Janene Liston at several PPS events across the globe. She has been a valued speaker at our conferences and a very valued partner of our organization. Janene possesses a great deal of knowledge about pricing management, pricing strategy, and several related fields; she is well known as an expert and a leader within the pricing discipline.

Kevin Mitchell , President, Professional Pricing Society (PPS)

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