Wonder what to do when your customer says 

"That's too expensive!"

Wonder no more. Find out what they're really saying and what to do about it in this 3-part video series. ​Bonus: after the last video you'll get a checklist. 

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Next time a customer says it's too expensive, be ready for the conversation.

I am Europe’s most trusted pricing expert for small businesses. I'm a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. Business owners hire me in order to learn the strategies and actionable steps to set, get and manage pricing with more confidence - so that they can charge the right price and close more deals.

With a better understanding of pricing and an improved relationship to profit, business owners gain a newfound confidence in their prices that allows them to get more and/or higher paying clients while growing their profit. They are ready to stand up for the value they deliver, charge the right prices and build the bridge to financial freedom. Watch out… My passion for pricing is contagious.