(VIDEO) 3 things your customer might be saying, when they say “That’s too expensive!”

​Knowing what and how to charge your customers isn't always easy.  There are many things that can get in the way, least of all yourself. When you're challenged by a customer on price, ​worry and self-doubt can creep in.

​What do you do when your customer says that's too expensive:

​Do you feel a sense of panic when your customer says you're charging too much?

​Does it just seem easier to offer a discount​ rather than have a discussion with the customer?

​Are you frozen and ​unsure about what to do next?

You're not alone!!

​It can be a tricky situation. By understanding what they might really mean and knowing what to do next you can handle such pricing discussions like a pro. ​Remember, ​just because a ​customer says that's too expensive ​doesn't mean they aren't interested. In fact, because they asked how much you charge, you know they're giving it some real consideration. ​ 

​What your customer might actually be saying

In this episode of a multi-part series we will take a look at what they might really be saying, because more often than not it doesn't actually have to do with the price. Often they are working through the price-value balance and the great news is that you can help them​ with that.

​In this video we'll take a look at 3 things you're customers might really be saying when they say "That's too expensive!"

​Share your experiences

We all have our "war" and success stories about how we've handled such situations.  I'd love to hear your experiences so be sure to ​share your story in the comments section below.  ​

​Plus, as I mentioned this is just the first installment. So, don't miss out on ​Part 2 of what to do when your customer says "That's Too Expensive!". ​

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Janene

Janene is the founder and driving force behind janeneliston.com. She's an experienced leader, speaker and facilitator in the areas of Pricing and Marketing. She's passionate about creating space for people to explore, learn and create ah-ha moments. When she isn't helping people create great pricing she's either engaging with audiences somewhere in some capacity - whether it's pricing, communication, mindfulness or some other topic, no doubt she's having fun.