(VIDEO) 3 things your customer might be saying, when they say “That’s too expensive!”

​Knowing what and how to charge your customers isn't always easy.  There are many things that can get in the way, least of all yourself. When you're challenged by a customer on price, ​worry and self-doubt can creep in.

​What do you do when your customer says that's too expensive:

​Do you feel a sense of panic when your customer says you're charging too much?

​Does it just seem easier to offer a discount​ rather than have a discussion with the customer?

​Are you frozen and ​unsure about what to do next?

You're not alone!!

​It can be a tricky situation. By understanding what they might really mean and knowing what to do next you can handle such pricing discussions like a pro. ​Remember, ​just because a ​customer says that's too expensive ​doesn't mean they aren't interested. In fact, because they asked how much you charge, you know they're giving it some real consideration. ​ 

​What your customer might actually be saying

In this episode of a multi-part series we will take a look at what they might really be saying, because more often than not it doesn't actually have to do with the price. Often they are working through the price-value balance and the great news is that you can help them​ with that.

​In this video we'll take a look at 3 things you're customers might really be saying when they say "That's too expensive!"

​Share your experiences

We all have our "war" and success stories about how we've handled such situations.  I'd love to hear your experiences so be sure to ​share your story in the comments section below.  ​

​Plus, as I mentioned this is just the first installment. So, don't miss out on ​Part 2 of what to do when your customer says "That's Too Expensive!". ​

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Janene

Janene’s a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. She teaches business owners the strategies and actionable steps to set, get and manage pricing with more confidence. With a better understanding of pricing and an improved relationship to profit, business owners gain a newfound confidence in their prices that allows them to get more and/or higher paying clients and significantly grow their profit. They are ready to stand up for the value they deliver, charge the right prices and build the bridge to financial freedom. Watch out…Janene’s passion for pricing is contagious.