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Why Profit Equals Growth Not Greed

Many entrepreneurs have the mindset that if they speak or think about money or profit in their business it makes them greedy. Nothing could be farther from the truth. Find out more about why profit equals growth in this video.

​You're Not Greedy

​​In this blog you'll understand why thinking about money and profit in your business is essential to the future of your business and it's ability to grow.  If ​you feel focusing on money or profit makes you greedy, it's important to your ​business to turn this mindset around.  Having such a mindset ​is toxic to your ability to earn money - it ​influences everything you do in your business when it comes to pricing and profit​. Not in a positive way.

​Profit ​Is ​How ​You ​Measure ​Business ​Success

​Whether you like it or not profit is the main means by which a ​business​ measures overall success. Without profit you cannot run a business (unless you have some other wonderful source of money). If you don't focus on how you plan to earn money then you can hardly expect to earn it. It's absolutely critical.

No, it's not the only thing you focus on however, when you have the right mindset and systems in place around money and profit, then you can make decisions in-the-know. Pricing should be on purpose not by chance. You need to know what's coming in and going out.

​Profit ​Is ​How ​You ​Grow ​Your ​Business

Profit equals growth ​because ​when your business earns ​profit ​you'll be able to make investments. Most business growth requires investment​, I mean MONEY honey! ​If your business isn't earning money you can't make those important investments.

In the end you need to focus on how you're going to earn money, i.e. profit in your business. It is the best way to set yourself up for the future. ​Furthermore the biggest lever you have to improve your business' profits is price. 

​Set Yourself Up for the Long Term

​​You now understand the importance ​embracing a profit mindset in your business. Want to ​improve how you charge your customers? Check out these ways to get started.

Enjoy Pricing!

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Janene

Janene is the founder and driving force behind janeneliston.com. She's an experienced leader, speaker and facilitator in the areas of Pricing and Marketing. She's passionate about creating space for people to explore, learn and create ah-ha moments. When she isn't helping people create great pricing she's either engaging with audiences somewhere in some capacity - whether it's pricing, communication, mindfulness or some other topic, no doubt she's having fun.