Ever ask yourself
how much are my customers willing to pay?
My DIY guide & tool for willingness-to-pay will help you get answers.
This 11-page guide gives you step-by-step instructions to prepare and run your own willingness-to-pay survey. Plus you get a fantastic and simple tool to help you understand the results.
As a result of running your own WTP survey you'll...
➣ Better understand how much customers are willing to pay;
➣ Know what your potential customers perceive as too high or too low of a price;
➣ See how effectively you’re communicating the value of what you deliver;
➣ Gain valuable customer insight that can be used in your price setting;
➣ Feel more confident in the prices you set, because they're based on concrete feedback.
Stop guessing what customer's think is a fair price. Find out for yourself.
GET YOUR GUIDE & Tool Now!
It's time you understand how much your
customers Are willingness-To-Pay.
For just 197 CHF. A small investment that brings so much value.
Imagine what you can achieve when you understand your customers in this way.
Curious to know more about a Willingness-to-Pay survey and how it might work?
Watch this video
with Chris from Course Rebel and myself to find out more.
Note: In the video I mention an instruction and guidebook. To make it easier for you this is now one document.
Frequently Asked Questions
Who's this ideal for?
Small businesses who have a specific product or offer for which they want to investigate how much customers are willing to pay.
Can't I just ask them what they want to pay?
Of course you can. However customer's aren't great at assessing what they'll pay until they're actually parting with their money. In addition, the answers are usually biased. This method helps you to reduce the bias in the feedback you get from them.
Why should I run a WTP survey?
It's your crystal ball in a sense. It will give you insight into what customer's might actually be willing to pay for what you offer. At the same time it will also help you to understand how strong your value communication and messaging are, and if the customers see the value in the same way as you do.
What do I need to run a WTP survey?
- Clarity on and access to your target customer group
- The ability to reach at least 100 customers or more
- A clear offer (landing page, video, brochure, etc...) showing benefits or the results clients can get
- A target price or price range that you want to test out
- The survey (which you'll get instructions for in the guide)
- The WTP tool (which you get when you buy)
Do I need actual paying customers or can I use potential customers?
Great question. You can do the survey using one, the other or both. What's important if you send the survey to a mix of people (i.e. those who have worked with you, who are potential clients on your mailing list or who are potential clients who don't know you) you want to be able to separate out their answers. This way you can see what different groups think based on their familiarity with you.
Do I need any expensive tools to do this?
Absolutely not! In fact you can run your survey using a free form/quiz tools and you'll get the WTP tool so that you can easily see the results.
What is willingness-to-pay?
It's just a fancy way of saying how much money someone will give in exchange for a particular product or service.
How much time will it take to get results?
That depends on you and how quickly you can get your survey out there and get responses. If you have everything you need (see above) then you can send it out within a week if you want. If you need more time put things together than it'll take more time.
What if I change my price based on the results and it doesn't work, do I get my money back?
A WTP survey does give you valuable market insights. You'll to better understand your target customers, what's important and what they might be willing to pay. You'll need to take the results of your survey and factor the new information into your overall price setting thought process. It's a tool to use to support your price setting. No, you won't get your money back.
Do you work with me one to one?
This is a DIY (do-it-yourself) guide and tool. You'll get instructions for both. If you want my one-to-one support book a Discovery Call.