Work with me, the Pricing Lady

Ohh...the things you don't ​YET know about what pricing can do for you!

It's time to ​master your pricing. ​You ​know it's time, you just can't ​put it off any longer. The pain​ is ​simply too ​much. You ​recognize the importance of knowing how to charge your customers confidently and ​how to use pricing more effectively to achieve your goals. ​

I get it, you want to make sure this is right for you. 

Whether you're just starting out, a solo entrepreneur, a start up or an established small business there is no time like the present to understand how your pricing can start working for you.


​Are you unsure what to charge your customers?  Do you get flustered in pricing discussions​ or feel resentful because you work so hard but don't earn enough? 

You wonder... can I deliver quality content, while achieving my financial targets, and staying aligned to my values?

The answer is YES YOU CAN! Lucky for you I know just how to help you do that.

Start developing your pricing skills and intuition. Ensure you have that profitable business you so richly deserve.

Your next step is to TAKE ACTION, find out how to get started.


​​Pricing is the biggest profit lever you have at your disposal. Do you take full advantage of that? Have you optimized your pricing? Do you fully understand what it can do for your business?

Learn how you can use pricing more strategically for your business not only to optimize revenues and profit but to also maximize client relationships.  

Understand how to fully leverage the power and language of pricing to help you gather and retain quality clients. Learn proven techniques that produce consistent results.

​There has never been a better time to TAKE ACTION, find out ​today

Read what others have to say


Businesses need to be queuing to get Janene's input.

My “niche expertise” business left me questioning what was the right pricing model. I’d had feedback my prices were below market. Together Janene and I identified what my services are worth and how to best communicate offers. I have more confidence. I’m more prepared to go into future negotiations.

Before our work I wasn’t sure if my idea of pricing was legitimate. After, I had a custom pricing model – now it feels like the right strategy.

Her experience across industries and in big and smaller businesses means her advice is well-founded “in field” facts. Businesses need to queue to get her input. I would strongly recommend Janene to anyone setting up a business.

Gesa Bury BURY | WALZ Healthcare Brand Consulting, Founder & Director

Passion for the discipline of Pricing

I had the pleasure to meet Janene during a time when pricing excellence was in its nascent phase in our company. Janene was spearheading that effort, and through our interactions I was impressed with her in two noteworthy ways: her passion for the discipline of Pricing, and her transformation skills. Janene has a great ability to convey advanced Pricing concepts in a way that a heterogeneous audience (in terms of subject mater expertise) can understand, appreciate, and relate to. Also, her insights lead to actionable recommendations, which I witnessed being implemented at scale in sometimes initially resistive parts of a complex organization, thanks to her ability to lead the transition convincingly and with genuine leadership.

Mihai Teognoste Consultant

I didn't think going would make an impact. Boy was I wrong!

Before this course I knew my self-worth but didn't think people would be willing to pay that price. I was too nervous to increase my prices. A week after the course I put my prices up and have seen a positive reaction.

I was undervaluing myself by over delivering and spending more time then stated with clients. As much as I love what I do, it started leaving me slightly frustrated. I had a few clients telling me that for what I give I should increase my price. I was worried if I did I wouldn't get any clients. A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! The course was fascinating.

Janene, who really is the Pricing Lady, did an amazing job delivering something that could be seen as boring and dull but necessary as interesting. She made it easy to understand and interesting. It left me pumped up. She was poised, eloquent and succinct. I would definitely recommend Janene to any start ups or any one who is having issues with getting their prices right.

Monika Mueller Image Consultant

An eye opening create a self-sustaining business

Janene came highly recommended to us by the Swiss Student Sustainability Challenge. We were quite lost on how to start pricing our equipment transfers. We now have the tools at hand to put more structure into our pricing schemes. Learning about pricing was an eye-opening step in our endeavor to create a self-sustaining business.

Irina Ritsch Founding Member of EquipSent

An Expert and a Leader Within the Pricing Discipline

I have had the pleasure of interacting with Janene Liston at several PPS events across the globe. She has been a valued speaker at our conferences and a very valued partner of our organization. Janene possesses a great deal of knowledge about pricing management, pricing strategy, and several related fields; she is well known as an expert and a leader within the pricing discipline.

Kevin Mitchell President, Professional Pricing Society (PPS)

Vast experience and an amazing listener

I worked with Janene in different areas of my self development and also pricing for my business. Simply put, she is fantastic. Not only does she have a vast experience in pricing, but she is an amazing listener. She sees every business and person as unique. For example, she showed me how to work with packages for my coaching business. We discussed how to position and talk about them; and I felt more comfortable with the thought of actually selling them. She is experienced, funny and a motivator. If you want to understand the value of what you are selling, feel confident and comfortable with what you are doing I recommend you work with Janene.

Claudia Raine Career Development Coach