Work with me, the Pricing Lady

Ohh...the things you don't ​YET know about what pricing can do for you!

It's time to ​master your pricing. ​You ​know it's time, you just can't ​put it off any longer. The pain​ is ​simply too ​much. You ​recognize the importance of knowing how to charge your customers confidently and ​how to use pricing more effectively to achieve your goals. ​

I get it, you want to make sure this is right for you. 

Whether you're just starting out, a solo entrepreneur, a start up or an established small business there is no time like the present to understand how your pricing can start working for you.


​​​​Entrepreneurs / ​Startups

​​Do you...

  • say to yourself "I don't know how to set my prices."
  • ​get flustered in pricing discussions​​?
  • ​feel resentful because you work so hard but don't earn enough?

Lucky for you I know just how to help ​you​ get better at pricing in your business. ​Better at pricing means you'll feel more confident in your prices and know how to communicate them.​


​​Click below to check ​ways you can get started working with me.

​​​SMEs ​

​​Pricing is the biggest profit lever ​in your business. Are you ​optimized to use that? How mature is pricing is your organization?


Understand how to fully leverage pricing to maximize profits and revenue. I know pricing. You know your business. Together ​​we can improve your pricing u​sing proven techniques that produce consistent results. ​​​ ​


​Increase revenues ​while ​building strong ​customer relationships. ​​​​


Contact me​ today. 


Read what others have to say

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Businesses need to be queuing to get Janene's input.

My “niche expertise” business left me questioning what was the right pricing model. I’d had feedback my prices were below market. Together Janene and I identified what my services are worth and how to best communicate offers. I have more confidence. I’m more prepared to go into future negotiations.

Before our work I wasn’t sure if my idea of pricing was legitimate. After, I had a custom pricing model – now it feels like the right strategy.

Her experience across industries and in big and smaller businesses means her advice is well-founded “in field” facts. Businesses need to queue to get her input. I would strongly recommend Janene to anyone setting up a business.

Gesa Bury BURY | WALZ Healthcare Brand Consulting, Founder & Director
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Passion for the discipline of Pricing

I had the pleasure to meet Janene during a time when pricing excellence was in its nascent phase in our company. Janene was spearheading that effort, and through our interactions I was impressed with her in two noteworthy ways: her passion for the discipline of Pricing, and her transformation skills. Janene has a great ability to convey advanced Pricing concepts in a way that a heterogeneous audience (in terms of subject mater expertise) can understand, appreciate, and relate to. Also, her insights lead to actionable recommendations, which I witnessed being implemented at scale in sometimes initially resistive parts of a complex organization, thanks to her ability to lead the transition convincingly and with genuine leadership.

Mihai Teognoste Consultant
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I didn't think going would make an impact. Boy was I wrong!

Before this course I knew my self-worth but didn't think people would be willing to pay that price. I was too nervous to increase my prices. A week after the course I put my prices up and have seen a positive reaction.

I was undervaluing myself by over delivering and spending more time then stated with clients. As much as I love what I do, it started leaving me slightly frustrated. I had a few clients telling me that for what I give I should increase my price. I was worried if I did I wouldn't get any clients. A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! The course was fascinating.

Janene, who really is the Pricing Lady, did an amazing job delivering something that could be seen as boring and dull but necessary as interesting. She made it easy to understand and interesting. It left me pumped up. She was poised, eloquent and succinct. I would definitely recommend Janene to any start ups or any one who is having issues with getting their prices right.

Monika Mueller Image Consultant
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An eye opening step...to create a self-sustaining business

Janene came highly recommended to us by the Swiss Student Sustainability Challenge. We were quite lost on how to start pricing our equipment transfers. We now have the tools at hand to put more structure into our pricing schemes. Learning about pricing was an eye-opening step in our endeavor to create a self-sustaining business.

Irina Ritsch Founding Member of EquipSent
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An Expert and a Leader Within the Pricing Discipline

I have had the pleasure of interacting with Janene Liston at several PPS events across the globe. She has been a valued speaker at our conferences and a very valued partner of our organization. Janene possesses a great deal of knowledge about pricing management, pricing strategy, and several related fields; she is well known as an expert and a leader within the pricing discipline.

Kevin Mitchell President, Professional Pricing Society (PPS)
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Vast experience and an amazing listener

I worked with Janene in different areas of my self development and also pricing for my business. Simply put, she is fantastic. Not only does she have a vast experience in pricing, but she is an amazing listener. She sees every business and person as unique. For example, she showed me how to work with packages for my coaching business. We discussed how to position and talk about them; and I felt more comfortable with the thought of actually selling them. She is experienced, funny and a motivator. If you want to understand the value of what you are selling, feel confident and comfortable with what you are doing I recommend you work with Janene.

Claudia Raine Career Development Coach
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A Real Expert in Her Field

Janene helped to clarify the pricing of my current services. She quickly understood my current situation and suggested me concrete steps for pricing improvements. She also shared very practical pricing tactics that I can't wait to apply to grow my business. She is a real expert in her field.

Vendula Pavlikova Founder of Authentic Achievers