Bring Your Business
to the Next Level

Building a small business is a great ​adventure and a big risk. But nothing ventured, nothing gained...right? Protect your investment. Ensure you know how to build a profitable business.

You didn't start your business to go broke, you started ​because you have something wonderful to offer the world and you want earn a living serving your customers. In order for your biz to be self-sustaining you'll need to earn a profit.

Get this straight...profit equals growth not greed. Too often entrepreneurs feel wanting to earn money is greedy. That's simply not true. Find out more in this video.


​Now that we've gotten that straightened out, this is the journey you'll embark upon.

4 Steps to Pricing with Confidence
4 Steps to Pricing with Confidence

It's time ​to start taking important steps to ​focus on profitability. That's what ​the Speak, Believe and Charge Your Worth signature programs are all about.  ​You'll learn new skills​ ​that'll help you truly understand pricing in your business. ​Build your intuition around ​knowing what and how to charge customers. ​Create simple, yet powerful systems that make it easier for you to implement and manage pricing.

​With the four steps ​to pricing with confidence as our ​guide​​, ​you'll build the right mindset and expand your skill-set. ​​We'll demystify pricing, so that you can set prices, clearly communicate your value​​​ and charge customers with less fear. Take full advantage of the power of pricing in your business today!

Why should you join the program?

​There are many benefits to ​embarking on a pricing journey ​for your business. Most importantly, it's to ​build your ​know-how ​in setting, implementing and communicating around pricing so that you can have a profitable business for the long term.  ​The skills you learn and systems you'll implement will empower you to:

  • Build a profit-mindset and get comfortable with the money part of your business
  • ​Speak about your business and the value you bring customers ​confidently ​and ​in a way that's aligned with what you charge
  • ​More easily set and manage ​fit for purpose prices ​based on a clear strategy. Understand how to review​, adjust and implement price changes.
  • Communicate around pricing like a pro. Feel confident that you know what to say and communicate with integrity and value - for yourself and your customers.

How it works...

​​Speak, Believe and Charge Your Worth Signature programs are delivered in three different ways. Depending on your schedule, your desired level of support and ​how much individual support ​you'd like, you can select how you want to build your ability to charge customers with more confidence.

​Online ​Learning

The online group program is entirely virtual ​with a dedicated course platform. ​All live sessions are held on Zoom, you can participate from anywhere in the world. ​Don't fret if you can't make it, it'll be recorded.

​A ​12-week online journey with live ​group coaching. ​​Eight live group coaching sessions ​and three Q&A ​sessions. We'll cover pricing along the whole journey.

Next session starting in February. 

​Workshop Style

​This group program ​includes 4 workshops and ​1 online Q&A session. ​The workshops are currently held in Basel. ​​The workshop style enables a ​tailored group experience get support for your business and support others in theirs.

​A ​6-week journey with 4 full day workshops ​and ​1 online Q&A session (​90 minutes).

Check back here for the next date or get on the list to be notified.

individual coaching - signature program

​1-to-​1 Coaching

​​Individual coaching via a one-on-one ​sessions with me. We'll spend ​3 months ​working together building ​your skills and ​"courafidence" ​in pricing. ​​​It's a personalized experience.​ We'll focus on what's most important for your development.

​A ​3 month journey with ​two ​​​1 to 1 coaching ​sessions each month (​sessions ​are focused on what is most relevant to what you need). You'll get email support and document reviews as well. Plus access to the online program and it's contents.

Not sure which option ​is best for you?

​Let's Talk...

In this 30-minute call we'll...

  • ​Review what's working (successes) and what's not (pain points)
  • ​​Answer your questions about the ​programs
  • ​Discuss ​which option might be the best way to work together


​See what others have to say!


What a “Eureka moment.” 100% ROI.

I had problems getting price packages correct; clients always opted for the cheapest offering. I was stuck and (during our speed coaching session) Janene gave me the solution – spot on.

What a “Eureka moment.” I was laughing out loud - as what Janene suggested was so obvious – of course I just couldn't see it myself. 100% ROI.

I felt safe talking to her. She’s totally on your side. I now feel relieved and have peace of mind. Priceless.

Gunnel Berggren - Life and Career Coach

Janene follows up until the customer has what they need.

I booked because I wanted to move forward supported by a professional. Pricing is so central to the survival of a startup. I needed help creating and validating what to include in new service packages; also in understanding the “dos and donts” of price formation.

Janene gave the time and tools to review my offering, plus a guide I can use in the future to adjust (or set) and communicate prices from a value perspective more confidently. She’s kind, a professional and follows up until the customer has the help they need.

Juan Lo Bello - Educator, Wine Curator & Pedalling Genius.

I didn't think going would make an impact. Boy was I wrong!

Before this course I knew my self-worth but didn't think people would be willing to pay that price. I was too nervous to increase my prices. A week after the course I put my prices up and have seen a positive reaction.

I was undervaluing myself by over delivering and spending more time then stated with clients. As much as I love what I do, it started leaving me slightly frustrated. I had a few clients telling me that for what I give I should increase my price. I was worried if I did I wouldn't get any clients. A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! The course was fascinating.

Janene, who really is the Pricing Lady, did an amazing job delivering something that could be seen as boring and dull but necessary as interesting. She made it easy to understand and interesting. It left me pumped up. She was poised, eloquent and succinct. I would definitely recommend Janene to any start ups or any one who is having issues with getting their prices right.

Monika Mueller - Image Consultant

If the pricing is not right, the business is just a hobby.

I know that pricing is critical to success and a big weak spot for me. That said, paying for something that I feel like I should be able to figure out by myself made me think twice. After the course when I hear myself think, "But that's too expensive! People will never pay it," I stop and ask myself how I know that's true.

I appreciate that the course looks at not only the 'hard' aspects of pricing (ie. numbers), but also the 'soft' ones - mindset, personal relationship to money, etc. My observation is that women, in particular, have a hard time setting prices that accurately reflect the value of their goods or services. It's been useful to get under this and understand the drivers. Ultimately, if the pricing is not right, the business is just a hobby...until it runs out of money.

Vicki Kirn - Basel Bagel Business Owner

Vast experience and an amazing listener

I worked with Janene in different areas of my self development and also pricing for my business. Simply put, she is fantastic. Not only does she have a vast experience in pricing, but she is an amazing listener. She sees every business and person as unique. For example, she showed me how to work with packages for my coaching business. We discussed how to position and talk about them; and I felt more comfortable with the thought of actually selling them. She is experienced, funny and a motivator. If you want to understand the value of what you are selling, feel confident and comfortable with what you are doing I recommend you work with Janene.

Claudia Raine - Career Development Coach

I knew that's who could help me

I met Janene at our Toastmasters club. Watching her speeches I saw what it looks like to give 100% and I witnessed her evolution and dedication. I KNEW that's who could help me - she delivers the whole package.

There were two big insights in working with her. First, preparing a little earlier changes the outcome of my speeches. When I know the content, I can focus better on fine tuning the delivery. Second, to only speak on topics dear to my heart.

She has a wonderful ability to provide useful feedback. Her feedback is valid, she can express why she thinks it can help and how. It's always delivered compassionately. Janene has a gift to open doors for people who want to improve.

Fanna Kong - Founder, CEO, Sino-Swiss Business Center

An eye opening step...to create a self-sustaining business

Janene came highly recommended to us by the Swiss Student Sustainability Challenge. We were quite lost on how to start pricing our equipment transfers. We now have the tools at hand to put more structure into our pricing schemes. Learning about pricing was an eye-opening step in our endeavor to create a self-sustaining business.

Irina Ritsch - Founding Member of EquipSent

Eye opening the whole way

Janene explains things in a detailed yet easygoing way. She helped me understand prices in a different light that I never would have even thought about it. Before I thought there was one price for almost everything, now I know how to build packages with different prices and actions. I learned about my relationship with money. It was an eye opening the whole way.

Olga Quesada - Marketing