Do you ​feel the pain of pricing?
​​Ready to stand up for your worth?

​​It's time. Get ready to...

​​​Build pricing mastery. Build profit.

The ​Speak, Believe ​& Charge Your Worth Course, is all about setting you up to ​charge customers with more confidence and ease.

In this ​​workshop version, we'll complete the workshops in just 4 weeks. You'll ​master the key areas of pricing so that ​moving forward you'll know what to do, when and how.​ ​Plus you get all the advantages of working with a small group of like-minded entrepreneurs.

​​Pricing is so much more than simply setting a price, but if you don't know what it really is then you can't benefit from the true power of pricing.

​Bring your business to the next level.

​Building a small business is a great ​adventure and a big risk. But nothing ventured, nothing gained...right? Protect your investment. Ensure you know how to build a profitable business.  

Get this straight...profit equals growth not greed. Too often entrepreneurs feel wanting to earn money is greedy. That's simply not true.

Find out more in this video.

​The next session is coming soon. Sign up here to be notified first when registration begins.  >>>>>>>>>


"​A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! A week after the course I put my prices up and have seen a positive reaction."    - Monika ​M.​​​​


This pricing ​program is for you if...

You'​re done struggling with ​and ready to ​start mastering ​pricing!

​You ​feel pain & discomfort​ around knowing what and how to charge your customers.

You want a ​deeper understanding of pricing and how it can work for you.

​You're just starting your business and want to build your products & the pricing.

You feel you're working an awful lot but not earning enough.

You are ready for change.


​​Take a stand for yourself and what you offer!

Embrace the Power of Pricing.
​Learn to Price Like a Pro! 

​Setting your business up for financial success in the long term is a main goal of any entrepreneur. ​Building your skills and ability to know what ​and how to charge your customers is a worthy investment.

learn pricing

​​Learn What Pricing Is

​Learn what pricing really is and how important it is to your business. Begin to explore why it's critical that you know what and how to charge your customers confidently.

Deep dive into pricing

​Deep Dive into the 4 Steps

​In order to ​understand and embed the principles of pricing into your business ​we'll dive deep into the 4 ​Steps to ​Pricing with ​Confidence. ​​You'll work on in topic during the workshops and walk away being able to implement ​powerful pricing tactics ​& strategies.

​​Learn by Doing

​If it isn't simple then chances are you won't do it. So, ​during the workshops we focus simple​ systems, tips and tactics that ​are easy to implement. Small wins will give you energy to keep improving and moving into more powerful pricing tactics.


Speak, Believe and Charge Your Worth

The signature program is for those of you who want to get into improving pricing in your business right away and ​are ready to take control of what and how you manage pricing in your business.


We'll have 4 full day workshops over four weeks ​then follow up with an ​online Q&A session ​2 weeks later.​​ In each workshop you'll have the chance not just to learn content but to start putting it to practice in your business right away and get feedback from the group. This gives you the change to take it all in, think about how to best use it in your business and then start implementing.​

​It's important when we learn something new for our businesses that we have the chance and time to figure out how to apply it to our own situation. To ​get answers to your questions ​and get feedback on how to develop your ​strategies ​so you can implement them effectively.


​Course Content

​​Each module, in this compact pricing course, ​includes​ discovery sheets to help you learn and use the pricing tools, tips, tactics and systems. In some cases ​we'll practice certain techniques so that you build skill and confidence​. You'll be immediately able to start using ​new techniques in your business.

​Workshop 1: Setting Prices

Having ​pricing systems in place to set and review your prices will make things so much simpler. Too often entrepreneurs drag this task out hemming and hawing needlessly because they're afraid of the wrong decision. Price setting doesn't need to be a big laborious task. The easier it is the more likely you are to sit down, get it done and move on. In this module, you'll set yourself up to make setting prices simpler.

You'll develop a consistent and repeatable set of systems that you can use to set and review your prices. They'll be fit for your business, designed for your customers and aligned with your values. You'll be in a better position to set prices for new products and to know when your prices need adjusting.

Icon with two businessmen discussing business
​​Workshop 2: Talking prices

​​How you communicate around ​what you charge is ​in many ways more important ​to pricing then the numbers themselves. This is what we'll explore in this last module. One of the most critical ​points is ​that we first need to be clear with ourselves - about our goals, the messages we want to deliver and how. ​Too often we aren't clear with ourselves and therefore ​can't be clear with our customers.

​There are four main areas we will look at. First, the link between psychology and pricing​ and the tactics we can use. ​​The way in which you communicate prices influences what and how people think about ​them. Second, the messaging that goes with your prices - both the written and the verbal communication. Third, your "script" or process when it comes to pricing discussions and negotiations. Last, addressing the frequently asked questions (or frequent objections) you get from potential clients.


We start it all by building the right mindset. ​​How you feel about things like money, wealth, math and profit are important to your pricing because ​they affect your mindset; ​mindset affects every pricing-related activity you do.  ​A poor mindset will undoubtedly have a negative impact on what you do and how. The right mindset ​will empower and motivate you to ​make ​the right decisions for your customers and your business.

​In this module we'll look at mindset from to main perspectives. First, we​'ll take a look at your core beliefs and how they affect the mindset with which you approach pricing activities. You'll discover what's helping you and what's holding you back. Then with some simple tools we'll help you build an understanding of the figures in your business and how your decisions influence your ability to earn money.​ ​In order to make money in your business you have to understand how these things work.


How you speak about your business impacts people's perceptions. This goes for both day-to-day interactions as well as formal speaking settings. Your voice influences how they see you, how they see themselves working with you, and what they imagine achieving when working with you.  It also influences how you feel about yourself. Speak powerfully and you'll feel more confident. Speak powerfully and people will see you as a powerful ally.

Your voice therefore also impacts what people are willing to pay. Be able to clearly and powerfully communicate your value. If you want to charge certain prices you'll need to align your voice with what you want to achieve. Be clear. Be authentic.

In this module, we'll work on your verbal messaging, delivery and some basic structures you can use to deliver different types of communications. Boost what you do with pricing by how you talk about what you do.


​Course ​Benefits

​​​​In this program we will cover many topics when put together will give you a comprehensive way to approach pricing in your business. Below are a few of the benefits you'll get out of each workshop. Note these are workshops, so you can expect to be actively working on your business.

  • ​Setting Prices
    • Learn the key benefits of value-based pricing and how to implement in your business.
    • Understand how pricing systems support your ability to price confidently and efficiently.
    • Learn simple yet powerful techniques to build your offers, create packages and tactics for pricing them.
    • Learn about different types and develop the right pricing systems for setting and reviewing prices in your business.
    • Get insider tips & tactics for displaying prices online and in offers.
  • Talking Prices
    • Prepare yourself for the toughest pricing discussions.
    • Practice how you will answer/respond and define how you want pricing/sales conversations to go.
    • Develop your presence and learn techniques to stay focused and grounded during difficult conversations
    • Learn some based techniques of sales negotiation.
    • Prepare for frequently asked questions that you get repeatedly from customers.
  • Let's Get Clear
    • Design how you'll implement a more profit oriented mindset/culture in your business.
    • Understand how profit works in your business and explore how your business decisions affect profitability.
    • Build a simple financial plan using an Excel based tool. Explore different scenarios for generating revenue.
    • Explore money/worth related mindset, habits and attitudes.  Know how they hinder/help you. Learn how to start overcoming those that are holding your back.
  • Tada! My Business
    • Understand the voice with which you speak about your business and it's impact.
    • Develop several "scripts" to express what you bring in way of results to your customers.
    • BONUS: Discover different types of speaking you can do to market your business. Learn some basic public speaking skills .
    • BONUS: Develop outlines for different types of speaking scenarios and presentations.
    • BONUS:Create a draft media sheet to use to get interviews/speaking engagements and brainstorm about where to start targeting firs


Janene the Pricing  Lady
I'm Janene, ​I'll be your guide.

I'm a pricing ​expert, an entrepreneur and an engaging speaker.  I believe that within each of us lies all the wisdom we need to thrive in life.  Sometimes, we need a little support tapping into all that wisdom, developing new skills and learning to trust our intuition. This is what drove me to “pack up” my pricing experience and business know-how, step out of the corporate and into to the entrepreneurial world.

Mastering what and how you charge for what you offer sets you free. You’ll know exactly what to do with your prices as well as when and how to communicate them with confidence.  Meaning you ​spend less time worrying about your prices and more time delivering great value to your customers.


Take that step. Take a stand. ​Take control.
​Join me ​​for the next ​group workshop ​program...
​​Speak, ​Believe & ​Charge ​Your ​Worth.

​This is ​about you, taking a stand and learning to charge your worth. 

​​I look forward to having you join us.​



Kevin Mitchell President, Professional Pricing Society (PPS)

An Expert and a Leader Within the Pricing Discipline

I have had the pleasure of interacting with Janene Liston at several PPS events across the globe. She has been a valued speaker at our conferences and a very valued partner of our organization. Janene possesses a great deal of knowledge about pricing management, pricing strategy, and several related fields; she is well known as an expert and a leader within the pricing discipline.

Fanna Kong Founder, CEO, Sino-Swiss Business Center

I knew that's who could help me

I met Janene at our Toastmasters club. Watching her speeches I saw what it looks like to give 100% and I witnessed her evolution and dedication. I KNEW that's who could help me - she delivers the whole package.

There were two big insights in working with her. First, preparing a little earlier changes the outcome of my speeches. When I know the content, I can focus better on fine tuning the delivery. Second, to only speak on topics dear to my heart.

She has a wonderful ability to provide useful feedback. Her feedback is valid, she can express why she thinks it can help and how. It's always delivered compassionately. Janene has a gift to open doors for people who want to improve.

Mihai Teognoste Consultant

Passion for the discipline of Pricing

I had the pleasure to meet Janene during a time when pricing excellence was in its nascent phase in our company. Janene was spearheading that effort, and through our interactions I was impressed with her in two noteworthy ways: her passion for the discipline of Pricing, and her transformation skills. Janene has a great ability to convey advanced Pricing concepts in a way that a heterogeneous audience (in terms of subject mater expertise) can understand, appreciate, and relate to. Also, her insights lead to actionable recommendations, which I witnessed being implemented at scale in sometimes initially resistive parts of a complex organization, thanks to her ability to lead the transition convincingly and with genuine leadership.

Monika Mueller Image Consultant

I didn't think going would make an impact. Boy was I wrong!

Before this course I knew my self-worth but didn't think people would be willing to pay that price. I was too nervous to increase my prices. A week after the course I put my prices up and have seen a positive reaction.

I was undervaluing myself by over delivering and spending more time then stated with clients. As much as I love what I do, it started leaving me slightly frustrated. I had a few clients telling me that for what I give I should increase my price. I was worried if I did I wouldn't get any clients. A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! The course was fascinating.

Janene, who really is the Pricing Lady, did an amazing job delivering something that could be seen as boring and dull but necessary as interesting. She made it easy to understand and interesting. It left me pumped up. She was poised, eloquent and succinct. I would definitely recommend Janene to any start ups or any one who is having issues with getting their prices right.

Claudia Raine Career Development Coach

Vast experience and an amazing listener

I worked with Janene in different areas of my self development and also pricing for my business. Simply put, she is fantastic. Not only does she have a vast experience in pricing, but she is an amazing listener. She sees every business and person as unique. For example, she showed me how to work with packages for my coaching business. We discussed how to position and talk about them; and I felt more comfortable with the thought of actually selling them. She is experienced, funny and a motivator. If you want to understand the value of what you are selling, feel confident and comfortable with what you are doing I recommend you work with Janene.

Olga Quesada Marketing

Eye opening the whole way

Janene explains things in a detailed yet easygoing way. She helped me understand prices in a different light that I never would have even thought about it. Before I thought there was one price for almost everything, now I know how to build packages with different prices and actions. I learned about my relationship with money. It was an eye opening the whole way.

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