Speak, Believe and Charge Your Worth, is all about setting you up to charge customers with more confidence and ease. Step by step we'll go through how you can set your prices and then implement them effectively in your business. You'll build a solid foundation in pricing so that in the future you know what to do, when and how.
Pricing is so much more than simply setting a price, but if you don't know what it really is then you can't benefit from the true power of pricing.
Building a small business is a great adventure and a big risk. But nothing ventured, nothing gained...right? Protect your investment. Ensure you know how to build a profitable business.
Get this straight...profit equals growth not greed. Too often we feel wanting to earn money is greedy. Not, so!
Enrollment for February is over. Get notified when the program is offered again. >>>>
"A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! A week after the course I put my prices up and have seen a positive reaction." - Monika M.
Setting your business up for financial success in the long term is a main goal of any entrepreneur. Building your skills and ability to know what and how to charge your customers is a worthy investment.
Learn What Pricing Is
Learn what pricing really is and how important it is to your business. Begin to explore why it's critical that you know what and how to charge your customers confidently.
Deep Dive into How
Using the four steps to Pricing with Confidence as our guide we'll go through pricing from start to finish. You'll come away being able to set & implement your prices. You'll understand different pricing strategies and tactics that you can start using right away.
Learn by Doing
If it isn't simple then chances are you won't do it. So, during the workshops we focus simple systems, tips and tactics that are easy to implement. Small wins will give you energy to keep improving and moving into more powerful pricing tactics.
Know You've Got the Right Price
One of the most important thing in pricing is having confidence that you are charging fair value for money. By learning about pricing, what influences it and how to utilize it best you'll feel more confident. You'll build your intuition about what to do when and how. That alone is priceless.
Each Zoom session starts at 13.00 Central European time and lasts for 90 - 120 minutes.
HOW IT WORKS
Having pricing systems in place to set and review your prices will make things so much simpler. Too often entrepreneurs drag this task out hemming and hawing needlessly because they're afraid of the wrong decision. Price setting doesn't need to be a big laborious task. The easier it is the more likely you are to sit down, get it done and move on. In this module, you'll set yourself up to make setting prices simpler.
You'll develop a consistent and repeatable set of systems that you can use to set your prices. They'll be fit for your business, designed for your customers and aligned with your values. You'll be in a better position to set prices for new products and to know when your prices need adjusting.
How you communicate around what you charge is in many ways more important to pricing then the numbers themselves. This is what we'll explore in this last module. One of the most critical points is that we first need to be clear with ourselves - about our goals, the messages we want to deliver and how. Too often we aren't clear with ourselves and therefore can't be clear with our customers.
There are four main areas we will look at. First, the link between psychology and pricing and the tactics we can use. The way in which you communicate prices influences what and how people think about them. Second, the messaging that goes with your prices - both the written and the verbal communication. Third, your "script" or process when it comes to pricing discussions and negotiations. Last, addressing the frequently asked questions (or frequent objections) you get from potential clients.
How you feel about things like money, wealth, math and profit are important to your pricing because they affect your mindset; mindset affects every pricing-related activity you do. A poor mindset will undoubtedly have a negative impact on what you do and how. The right mindset will empower and motivate you to make the right decisions for your customers and your business.
In this module we'll look at mindset from to main perspectives. First, we'll take a look at your core beliefs and how they affect the mindset with which you approach pricing activities. You'll discover what's helping you and what's holding you back. Then with some simple tools we'll help you build an understanding of the figures in your business and how your decisions influence your ability to earn money. In order to make money in your business you have to understand how these things work.
How you speak about your business impacts people's perceptions. This goes for both day-to-day interactions as well as formal speaking settings. Your voice influences how they see you, how they see themselves working with you, and what they imagine achieving when working with you. It also influences how you feel about yourself. Speak powerfully and you'll feel more confident. Speak powerfully and people will see you as a powerful ally.
Your voice therefore also impacts what people are willing to pay. Be able to clearly and powerfully communicate your value. If you want to charge certain prices you'll need to align your voice with what you want to achieve. Be clear. Be authentic.
We'll have covered a lot of ground. The tools, tactics, systems and strategies you'll learn are now part of your "pricing tool kit". Some of which you'll implement now, some over time and others you'll save in your mind for the future.
What's critical is to take what you think works best now and create a process for yourself with it. In this final session we'll cover how to put together a "pricing program" that you can use for yourself in the months and years to come.
Our goal is for you to systematically know what to do to set, implement and review your pricing on a regular basis. And to do so in the simplest most effective way for your business. It'll support you as you continue to make important decisions around products, offerings, pricing, and negotiating in relation building a profitable business for the long term.
Being able to speak about your business is a big part of how customers perceive you and therefore what they're willing to pay. Speak confidently & clearly and they'll imagine themselves working with a great partner. Build your skills and prepare yourself for the many ways you'll need to talk about your business.
In this bonus session we take a look at the types of speaking. Assess which speaking environments suit your skills and what you do. How to start getting speaking gigs. We'll get you started on creating that all important media one sheet.
In this program we will cover many topics when put together will give you a comprehensive way to approach pricing in your business. Below are a few of the benefits you'll get out of each workshop. Note these are workshops, so you can expect to be actively working on your business.
I want you to succeed. I can't wait to lead you through these 12 weeks.
If you're an entrepreur then you owe it to yourself to get you pricing right. It's an investment in your businesses future and your ability to earn a living and support your family. By the end you'll feel that confidence that comes with knowing you've got this.
I'm a pricing expert with 20 years of corporate experience. I believe that within each of us lies all the wisdom we need to thrive in life. Sometimes, we need a little support tapping into all that wisdom, developing new skills and learning to trust our intuition. This is what drove me to “pack up” my pricing experience and business know-how, step out of the corporate and into to the entrepreneurial world.
Mastering what and how you charge for what you offer sets you free. You’ll know exactly what to do with your prices as well as when and how to communicate them with confidence. You spend less time worrying about your prices and more time delivering great value to your customers.
Enrollment is closed! Get notified when the next program is offered.
This is about you, taking a stand and learning to charge your worth.
I look forward to having you join us.
I know that pricing is critical to success and a big weak spot for me. That said, paying for something that I feel like I should be able to figure out by myself made me think twice. After the course when I hear myself think, "But that's too expensive! People will never pay it," I stop and ask myself how I know that's true.
I appreciate that the course looks at not only the 'hard' aspects of pricing (ie. numbers), but also the 'soft' ones - mindset, personal relationship to money, etc. My observation is that women, in particular, have a hard time setting prices that accurately reflect the value of their goods or services. It's been useful to get under this and understand the drivers. Ultimately, if the pricing is not right, the business is just a hobby...until it runs out of money.
Before this course I knew my self-worth but didn't think people would be willing to pay that price. I was too nervous to increase my prices. A week after the course I put my prices up and have seen a positive reaction.
I was undervaluing myself by over delivering and spending more time then stated with clients. As much as I love what I do, it started leaving me slightly frustrated. I had a few clients telling me that for what I give I should increase my price. I was worried if I did I wouldn't get any clients. A client told me to attend this course - I didn't think going would make an impact. Boy was I wrong! The course was fascinating.
Janene, who really is the Pricing Lady, did an amazing job delivering something that could be seen as boring and dull but necessary as interesting. She made it easy to understand and interesting. It left me pumped up. She was poised, eloquent and succinct. I would definitely recommend Janene to any start ups or any one who is having issues with getting their prices right.
I booked because I wanted to move forward supported by a professional. Pricing is so central to the survival of a startup. I needed help creating and validating what to include in new service packages; also in understanding the “dos and donts” of price formation.
Janene gave the time and tools to review my offering, plus a guide I can use in the future to adjust (or set) and communicate prices from a value perspective more confidently. She’s kind, a professional and follows up until the customer has the help they need.
I had the pleasure to meet Janene during a time when pricing excellence was in its nascent phase in our company. Janene was spearheading that effort, and through our interactions I was impressed with her in two noteworthy ways: her passion for the discipline of Pricing, and her transformation skills. Janene has a great ability to convey advanced Pricing concepts in a way that a heterogeneous audience (in terms of subject mater expertise) can understand, appreciate, and relate to. Also, her insights lead to actionable recommendations, which I witnessed being implemented at scale in sometimes initially resistive parts of a complex organization, thanks to her ability to lead the transition convincingly and with genuine leadership.
I worked with Janene in different areas of my self development and also pricing for my business. Simply put, she is fantastic. Not only does she have a vast experience in pricing, but she is an amazing listener. She sees every business and person as unique. For example, she showed me how to work with packages for my coaching business. We discussed how to position and talk about them; and I felt more comfortable with the thought of actually selling them. She is experienced, funny and a motivator. If you want to understand the value of what you are selling, feel confident and comfortable with what you are doing I recommend you work with Janene.
I had problems getting price packages correct; clients always opted for the cheapest offering. I was stuck and (during our speed coaching session) Janene gave me the solution – spot on.
What a “Eureka moment.” I was laughing out loud - as what Janene suggested was so obvious – of course I just couldn't see it myself. 100% ROI.
I felt safe talking to her. She’s totally on your side. I now feel relieved and have peace of mind. Priceless.
Janene explains things in a detailed yet easygoing way. She helped me understand prices in a different light that I never would have even thought about it. Before I thought there was one price for almost everything, now I know how to build packages with different prices and actions. I learned about my relationship with money. It was an eye opening the whole way.
Janene helped to clarify the pricing of my current services. She quickly understood my current situation and suggested me concrete steps for pricing improvements. She also shared very practical pricing tactics that I can't wait to apply to grow my business. She is a real expert in her field.
My “niche expertise” business left me questioning what was the right pricing model. I’d had feedback my prices were below market. Together Janene and I identified what my services are worth and how to best communicate offers. I have more confidence. I’m more prepared to go into future negotiations.
Before our work I wasn’t sure if my idea of pricing was legitimate. After, I had a custom pricing model – now it feels like the right strategy.
Her experience across industries and in big and smaller businesses means her advice is well-founded “in field” facts. Businesses need to queue to get her input. I would strongly recommend Janene to anyone setting up a business.
I have had the pleasure of interacting with Janene Liston at several PPS events across the globe. She has been a valued speaker at our conferences and a very valued partner of our organization. Janene possesses a great deal of knowledge about pricing management, pricing strategy, and several related fields; she is well known as an expert and a leader within the pricing discipline.
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