Yeukai Business Show – Yeukai Kajidori Interviews Janene

The Pricing Lady on the Off My Duff Podcast
The Pricing Lady | Yeukai Business Show

Effective pricing strategies can help you build a more sustainable business.

Price is often the overlooked "P" in marketing. It also often is lost in the shuffle as businesses try to boost profits via volume and cost. Effectively setting executing and managing your prices is just as important, some times even more.

I had the pleasure to join Yeukai Kajidori on his podcast the Yeukai Business Show, to talk about this and more. Listen to the show.

Getting Pricing Right

Just after introducing myself Yeukai shares his own experience of getting pricing "wrong". This is exactly why I do what I do to help companies because the consequence of not setting, getting and managing prices well can mean your business isn't there.

That is exactly what I mean when I say "build a more sustainable business". Pay attention to some the strategies we discuss in the rest of the episode.

Where should you focus

It's important to begin with pricing early in the process. Whether it's a new business or a new product you don't want to "force" price in at the end. By that I mean you don't want to have to go to market and "sell" a price that you know isn't market driven.

I've seen this in both big and small businesses that they leave price until the very end. Instead build pricing checkpoints into the R&D process or into the process as you're starting your business. This way you're more likely to arrive in the end with prices that are both suitable for the market and for your business. You won't need to make costly trade-offs.

And we talked about so much more...

Yeukai was a great host and asked some really great questions. We took at look at:

  • price setting
  • how to tie price to value
  • what to do after the price is set
  • pricing strategies
  • and more...

I recommend you listen to this episode and then check out what else he as in his over 300 episdoes of the Yeukai Business Show.


More ways to connect with me and get great content:

Until next time Enjoy Pricing!

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Janene

Janene’s a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. She teaches business owners the strategies and actionable steps to set, get and manage pricing with more confidence. With a better understanding of pricing and an improved relationship to profit, business owners gain a newfound confidence in their prices that allows them to get more and/or higher paying clients and significantly grow their profit. They are ready to stand up for the value they deliver, charge the right prices and build the bridge to financial freedom. Watch out…Janene’s passion for pricing is contagious.